Samsung Galaxy Ad Analysis Essay examples

1355 Words Jun 8th, 2013 6 Pages
Samsung Galaxy – “The Next Big Thing Is Already Here”
We live in an era that has become dominated and controlled by technology. This same technology is advancing at breakneck speeds to improve the lives of the many people in the world. Families, friends, colleagues, and neighbors all share relationships with each other and keep in touch in various ways. The invention of the smartphone changed the way people connect with not just each other, but the world around them. The evolution of the design and functions of this type of technology has made it so that our smartphones are becoming extensions of ourselves and a status symbol to those around us. Gone are the days of missing a call because someone was not home to answer their landline
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A woman from this group declares that she “heard the connector was all digital. What does that even mean?” After this point in the commercial, some of the consumers waiting in line begin to discuss the negative aspects of waiting and the new features of the phone that make it incompatible with previously released accessories. Even though many of the consumers are waiting in different parts of the country, they begin to see other individuals walking around using the Samsung device and start asking questions about it. The people waiting in line begin to doubt their original decision when they see what the Galaxy SIII is capable of in addition to being readily available to consumers. The commercial ends with the statement “The Next Big Thing Is Already Here”
To further illustrate the message in their commercial, Samsung uses the appeal of ethos, logos, pathos, and iconography to sell their product. The consumers of the rival Apple iPhones are being portrayed as ethos. The majority of the commercial is a subtle comparison of users in addition to smartphones. Samsung attempts to attack a product, the culture surrounding it, and the consumers dedicated to it for an appeal to authority. Iconography is strongly recognized in this particular campaign because Apple iPhones are popular in today’s culture and therefor easily recognized as a superior device by many smartphone users. Samsung seeks to represent the shared social standards of knowledgeable and

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