Since it’s founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology leader, managing more than 200 subsidiaries around the world.
The company’s offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as key mobile telecommunications products like smart phones and tablets.
Samsung create and deliver high quality products and services, and smart solutions for its customers. Samsung is dedicated to improve and encourage the innovations and value.
Vision 2020
"Inspire the World, Create the Future".
Mission
To inspire the world with innovative technologies, products and designs that enrich people’s lives and contribute to a socially responsible, …show more content…
Buyers:
Even though there is lots of other organization doing the same business as Samsung they have the advantage by making their product more appealing to the consumers. Lets say their mobile device is much more friendly user compare to other, this attracts the major population.
Whenever they face a problem with one of their products (like Note 7) recently, they search for the problem and the solution, and they announce it to the public, so their customers will know everything about it.
WEAKNESS
Competitor:
Many other organizations are catching up with the same. Although many have tried to produce devices as same as what they have, there will always be a difference on the quality of it which makes the consumers loyal. But they still rely on Google OS, which makes them look inferior from the …show more content…
• Economic, socioeconomic:
Economically and socioeconomically wise Samsung have to target the customers in west countries, they have most stable economics and socioeconomic comparing to the developing countries. In developing countries, any change in the income of the customers resulting from some changes in the economic will affect their purchasing power, and that’s will lead to not being a very good customers for Samsung.
• Competitive:
Leading technology, and self making industries, with no relying on other companies, in addition to the features found on Samsung products, all these elements gives Samsung a competitive advantage over their rivals.
• Legal:
Samsung face some cases with their main competitor Apple, related to copying some ideas from Apple, but as well Samsung provide Apple with some parts of their phones (I