Marketing Strategy Of Samsung Electronics

Improved Essays
SAMSUNG

Since it’s founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology leader, managing more than 200 subsidiaries around the world.
The company’s offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as key mobile telecommunications products like smart phones and tablets.

Samsung create and deliver high quality products and services, and smart solutions for its customers. Samsung is dedicated to improve and encourage the innovations and value.

Vision 2020
"Inspire the World, Create the Future".

Mission
To inspire the world with innovative technologies, products and designs that enrich people’s lives and contribute to a socially responsible,
…show more content…
Buyers:
Even though there is lots of other organization doing the same business as Samsung they have the advantage by making their product more appealing to the consumers. Lets say their mobile device is much more friendly user compare to other, this attracts the major population.

Whenever they face a problem with one of their products (like Note 7) recently, they search for the problem and the solution, and they announce it to the public, so their customers will know everything about it.

WEAKNESS
Competitor:
Many other organizations are catching up with the same. Although many have tried to produce devices as same as what they have, there will always be a difference on the quality of it which makes the consumers loyal. But they still rely on Google OS, which makes them look inferior from the
…show more content…
• Economic, socioeconomic:
Economically and socioeconomically wise Samsung have to target the customers in west countries, they have most stable economics and socioeconomic comparing to the developing countries. In developing countries, any change in the income of the customers resulting from some changes in the economic will affect their purchasing power, and that’s will lead to not being a very good customers for Samsung.

• Competitive:
Leading technology, and self making industries, with no relying on other companies, in addition to the features found on Samsung products, all these elements gives Samsung a competitive advantage over their rivals.

• Legal:
Samsung face some cases with their main competitor Apple, related to copying some ideas from Apple, but as well Samsung provide Apple with some parts of their phones (I

Related Documents

  • Great Essays

    P3- Compare the ways in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives Definition of marketing mix When it comes to defining marketing mix in words, then it would be referred as the actions and methods used by a business to promote their products or services. The marketing mix is important, because each of the elements on the diagram above influence each other when taking decisions. These 7P’s make up the whole business plan and if they are practiced in the right way there would be a great success to the business. (The economic times, no date) Title: Marketing Mix diagram:…

    • 1857 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    They also have a differentiated product line. It is very hard to gain entry into this business. They have market power because they are the only three. When one makes a new product it won’t be long before the others have it also. The one who comes out with the new product first does not mean that they have the power of the market. Sometimes coming out with a new product just gives the other businesses something to work off of.…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Samsung Electronics is involved in the case “Waudby vs. Samsung Electronics America. Three separate people in the United States filed class action lawsuits in federal court, asking South Korean phone maker to compensate users and to permanently discontinue the Galaxy Note7s. They want the company to pay for their device and the plan charges because the phones could not be safety used. Samsung has not commented on this lawsuit.…

    • 139 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    I always heard Samsung was one of the best TV brands out there, so that is where the main research started. I looked up the life of different brands and how Samsung compared to other top brands. After hours of research I decided to stick with Samsung. The TV size was based off how big my living room was. For the size of my living room a fifty-five inch TV was the best.…

    • 640 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Companies are competing on the basis of value, rather then the product itself. It's like Apple vs android, there seems to be great benefits from having an iPhone and the Apple corporation has developed its products to suit certain lifestyles and people develop a loyalty to their brand. Every time a new phone releases people line up just to purchase it even if their older model phone is still in great condition. They do this by having a trade-in program that allows you to trade in your older phone for a dollar amount that can be used towards buying the newest version of the phone. Thus, creating value through a combination of communicating value and trading value for their offerings.…

    • 931 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The “Value Innovation Program” even organized by Samsung for their product planning. (Value Innovation Program for Product Planning of Samsung Electronics, Dong-Joon Kim) Most of the organisations focused just on continuous process of improvement, but Samsung was different, it introduced a focus on innovation (search about importance of innovation to an organisation). Samsung introduced two pillars of business innovation which were supply chain management and six sigma (explain). From most of the product manufactured by Samsung, it made full use of Supply Chain Management solutions besides process innovation to uphold and improve its operations.…

    • 1560 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The battery is an essential component to any device offered by Apple and is a feature of Apple products that are highly valued (long battery life). Having Samsung as a battery provider especially after the Note 7 Incident (Samsung phones catching on fire due to battery issues), is both an environmental and economic risk from a SEERS perspective. If Apple would have to recall all of its phones, it would have to deal with insane amounts of waste as well as with the logistics of repairing or exchanging millions of phones (extremely high cost and a loss of…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nonetheless, this is quickly changing as more ladies enter the workforce in these business sectors making it important for them to utilize devices and machines. Samsung is managing its competitors with its innovation and technology. Their Research and development is giving them competitive power to get more market share. There are many other companies with similar products but Samsung has created a good will for its…

    • 960 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Samsung will lower the price and easily steal customers from the…

    • 1200 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Thus, people cannot afford the advanced latest phone from international brands like Samsung and Apple. Xiaomi emerged in China as their home grown brand and providing latest phones at affordable rates. Selling price of Apple’s iphone and other android brands are comparatively higher than the Xiaomi’s Redmi having the similar features. China itself has a large market for cheap phones with better features and outside China in other Asian countries people are in demand of cheap smartphones which show that The social factors are incredibly positive of Xiaomi Redmi. Technological Factor Xiaomi Redmi uses open source Android system which is known for its user friendliness and great performance and along with it, it uses MiUI version enabling users to customize the functions more freely (Xiaomi, 2015).…

    • 799 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Samsung is one of the largest technology providers. The company started out as a trading company exporting various products from South Korea. This company is founded by Lee Byung- chul in 1939 Samsung progressively developed into the global corporation that it is today. http://www.streetdirectory.com/ (2015) Samsung means three stars in Korean.…

    • 1227 Words
    • 5 Pages
    Decent Essays
  • Great Essays

    Apple In China Case Study

    • 8011 Words
    • 33 Pages

    Therefore, the Samsung battle with Apple in china will be hard, because of the popularity of certain products. Therefore, Samsung has to come out something new and reliable in order to attract more customers. This is not easy for all the technological company, and everyone are looking for the next feature that bring them more profit. At the same time, the knock offs take a fair amount proportion of the market, and some of the population prefer those knock offs. China is a large population country after all, and those knock offs may have very similar softwares, operating system and outlooks with the major cell phone companies.…

    • 8011 Words
    • 33 Pages
    Great Essays
  • Improved Essays

    Samsung prides itself on having a workplace that is creative, innovative and empowering, as well as ethical and safe. The workplace environment is monitored by a compliance team. Their responsibilities include conducting preliminary reviews, on-site inspections and post-audit management. They also certify that all members are following the code of conduct. In short, they assess the workplace for safety concerns and make sure that all members are acting honestly and ethically (People 45-58).…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    1. Introduction The company and country that has been chosen is Samsung and Korea. The purpose of this report is to show the a clearer information and clearer view of the company and country. The report will be taking about Company Background, Country Background, PESTLE Analyse, Porter’s 5 Forces, Strategric Recommendation and conclusion. 2.…

    • 1865 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Making an analysis for Samsung that examines such questions in the organization can help or maintain the organizations effectiveness. In this case, Samsung needs a little help maintain its effectiveness to produce reliable products especially after the recent reported number of exploding devices coming from their company. This level of framework would also help Samsung because it would allow the organization to reflect and help them develop fresh strategies to restore their public…

    • 2204 Words
    • 9 Pages
    Great Essays