Describe the sampling strategy. How appropriate were the various sampling design decisions?
The sampling strategy is the first most important part of conducting this kind of research. According to Cooper and Schindler (2014) the most important characteristic of a sampling is to determine whether it represent the population it is supposed to represent. According to the article, “McMahon Group distributed mail surveys to 1,650 members and their spouses in January 1999” (Cooper & Schindler, NCRCC: Teeing Up a New Strategic Direction, 2001, p. 2). With the return rate of over half of the surveys, the sampling was very representative of the population it represented. Everyone that took the survey should have been affiliated with the NCRCC or care …show more content…
They conducted visits, performed several focus groups and sent out surveys which provided a lot of data that pertains to their investigative questions. In terms of the transition for research questions to investigative question, I believe their reach is far too broad. Although the survey gathers information that will help the NCRCC in all areas, it will take an immense amount of time to sift through all of the information they gathered. The problem at hand will take longer to resolve with so much time devoted to organizing the …show more content…
It transitions from broad feelings about the club as a whole, to questions about management, then on to the golf experience, dining experience, pricing of the products and services, then on to adding facilities for the future, then questions regarding the survey takers demographics, and finally on to the written suggestions. This flow of questioning leads the survey taker into analyzing each aspect of the product and services which allows the taker to fully think about what they would like to contribute on the written suggestions page. The directions provided by the survey are very straight forward and easy to understand. It is important to make things simple or people might not return their survey. Cooper and Schindler (2014) analyze that these types of surveys do not usually provide large amounts of information and “cannot probe deeply into topics” (Cooper & Schindler, Business Research Methods, 2014, p. 229). I feel that McMahon Group’s survey does a very good job of delving into every aspect of the NCRCC. The survey covers all the topics that pertain to the management dilemma.
Although this survey covers a large array of topics, it might cover too many topics. The set up the survey shows only 33 questions and 3 written suggestions but there are questions within the numbered questions. There are approximately 150 questions for the survey taker to either fill on or write in. This is excessive when it comes to self-administered
The sampling strategy is the first most important part of conducting this kind of research. According to Cooper and Schindler (2014) the most important characteristic of a sampling is to determine whether it represent the population it is supposed to represent. According to the article, “McMahon Group distributed mail surveys to 1,650 members and their spouses in January 1999” (Cooper & Schindler, NCRCC: Teeing Up a New Strategic Direction, 2001, p. 2). With the return rate of over half of the surveys, the sampling was very representative of the population it represented. Everyone that took the survey should have been affiliated with the NCRCC or care …show more content…
They conducted visits, performed several focus groups and sent out surveys which provided a lot of data that pertains to their investigative questions. In terms of the transition for research questions to investigative question, I believe their reach is far too broad. Although the survey gathers information that will help the NCRCC in all areas, it will take an immense amount of time to sift through all of the information they gathered. The problem at hand will take longer to resolve with so much time devoted to organizing the …show more content…
It transitions from broad feelings about the club as a whole, to questions about management, then on to the golf experience, dining experience, pricing of the products and services, then on to adding facilities for the future, then questions regarding the survey takers demographics, and finally on to the written suggestions. This flow of questioning leads the survey taker into analyzing each aspect of the product and services which allows the taker to fully think about what they would like to contribute on the written suggestions page. The directions provided by the survey are very straight forward and easy to understand. It is important to make things simple or people might not return their survey. Cooper and Schindler (2014) analyze that these types of surveys do not usually provide large amounts of information and “cannot probe deeply into topics” (Cooper & Schindler, Business Research Methods, 2014, p. 229). I feel that McMahon Group’s survey does a very good job of delving into every aspect of the NCRCC. The survey covers all the topics that pertain to the management dilemma.
Although this survey covers a large array of topics, it might cover too many topics. The set up the survey shows only 33 questions and 3 written suggestions but there are questions within the numbered questions. There are approximately 150 questions for the survey taker to either fill on or write in. This is excessive when it comes to self-administered