Sample Marketing Plan Essay

2290 Words Oct 5th, 2015 10 Pages
MARKETING PLAN

Ingredients:
Butter, Milk, Sugar, Oatmeal, Vanilla,
Cocoa powder, Salt, Peanut Butter crushed grahams, dried coconut beets, confectioner sugar
Bite, chew & enjoy
Located at: Merchant St. Lucena City
Contact us: 0947-813-8713 / www.facebook.com/doughremi

September 3, 2015

Riz Joy Alpay
Rosemarie Libardo
Kristianelle Garcia

Vision: We envision becoming the number one producer of nutritious products that provides outstanding service, affordable quality product, cleanliness and value that satisfies customers with a smile.
Mission:
Dough re mi seeks to create and promote great-tasting, healthier, bake and no bake cookies and tea. We strive to grow our business with the same honesty and integrity
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* Celebrators are just that - people celebrating special occasions. Birthday, anniversary, graduation, valentine's day, etc., families and loved ones will prefer give Dough re mi cookies as giveaways or gifts.

* Loving Moms actually encompasses all family members. Their home is a gathering place where families are welcome and feel comfortable. "Moms" can come in for after school Dough re mi cookies and tea with their children and relax while they pamper the little ones. Or they can meet up with friends for their Tea Time - a little civilized time stolen in the midst of a busy day.

Strategy:
We have specifically targeted segments of people with an appreciation for delicious cookies and nutritious tea and a need for comfort and relaxation. Dough re mi is a haven for the busy & successful who want to treat themselves to something soothing and a little sinful! It doesn't take a lot of time, yet is so rewarding. These people will value the high quality product presented without pretension. Our customers will also appreciate the fun and fast service. Strength * superior customer service * excellent store location * a unique and delicious product | Weakness * few number of staff * undifferentiated product or service * poor stock management system | Opportunity * entering a young developing market * introduction of a government grant to increase consumption of product

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