Samir Mussa Case Study

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Samir Moussa
The case of Samir Moussa illustrates a number of the opportunities and tensions associated with globalization, at both personal and more systemic levels.
Samir’s personal growth has benefited through dimensions such as:
• Expansion of perspectives (“worldview”) - e.g. through growing up in both home and school environments in which differing values were evident, recognized and had to be considered/reconciled;
• First-hand exposure to both difficulties (e.g. impacts of war) and triumphs (e.g. multi-national appreciation of his music); and
• Deep understanding of the pragmatics and realities of diversity.
More systemically, he refers to the impacts of accessibility to other cultures through travel; and the opportunities offered through
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the loss of Don Candido’s scientifically untested but potentially superior remedy for Cutaneous Leishmanaisis);
• Education can be a source of connection and broadening, or through selective curricula, a form of ideological export that overtakes local beliefs – i.e. a vehicle for cultural imperialism (Carnoy, 1975).
• Language can connect societies but, as pointed out earlier in the reading material, can also culturally intrude (Levin, n.d.). There are aspects of the proliferation of language that may amount to linguistic imperialism, a sub-type of cultural imperialism (Younis, 2012).
I also have substantial personal exposure to and experience in globalization. My wife and I would both identify as global professionals (Levin, n.d., p. 9) – indeed, my wife is a regular attendee at World Economic Forum (WEF) events including Davos, and participates in WEF working parties. I have also led and participated in many international working
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through dialogue, print and audio-visual media).
At business levels, I was able to expand my business across three countries; and I led and participated directly in globalization processes such as the negotiation of international standards for health IT that required balancing a wide array of national and sectoral interests in the pursuit of common goals, including trade.
Another example of the tensions between globalization and local cultures arises in this latter context. Such standardization methods typically reference western medical models and do not necessarily cater well for alternate approaches such as Traditional Chinese or Ayurvedic medicine. Identifying the impacts of commercial, scientific, cultural, legislative and other perspectives can be very challenging when dealing with technical issues and when many of the standards developers are technical experts who are not necessarily diplomatically or socio-culturally

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