Essay on Salesforce Objects

987 Words Feb 11th, 2014 4 Pages

Customer relationship management is a model for managing a company’s interactions with current and future customers. It uses technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Various Organizations are frequently looking for ways to personalize online experiences through tools such as help-desk software, email organizers and different types of enterprise applications.

Many CRM vendors use cloud computing for building subscription-based web tools . Some of the most popular service based CRM companies are :

Salesforce GoldMine Microsoft Dynamics CRM

Salesforce: Inc. is a global cloud computing company headquartered in San
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Types of Salesforce Objects Standard Objects: Objects already created for you by Salesforce are called standard objects. Custom Objects: Objects you create in your organization are called custom objects.

Salesforce provides around 150+ standard objects out of which we commonly use 31.They are as follows: AccountAccountContactRoleAssetCampaignCampaignMemberCaseCaseCommentCaseContactRoleContactContentVersionContractContractContactRoleEventIdeaKnowledgeArticleLead | OpportunityOpportunityContactRoleOpportunityLineItemPartnerRoleProduct2QuestionQuoteQuoteLineItemReplySiteSolutionTaskTerritoryUserUserLicense |

Let us look into some of the standard objects:

Account: Individuals or companies involved in business relationship. These could be customers, partners or competitors. Contact : A Contact is an individual within an Account. Opportunity: It is a Potential revenue generating activity or event. Case: Description of the problem that a customer may have raised Solutions: Description of an issue and its resolution. Solution knowledge base refers to collection of all solutions in an organization. Lead: Companies that may be

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