Sales Promotions And Marketing Promotions Essay

817 Words Oct 21st, 2016 4 Pages
The category of sales promotions includes a variety of marketing promotions, that are separate from any other component of the promotion mix. These types of promotions can include, but are not limited to: “coupons, contests, games, rebates, mail-in offers” (Tanner, Raymond, 2011, p. 222). In her article, Three Steps to Effective Sales Promotions, Barbara Schenck suggests that “When done correctly, promotions get customers out of a holding pattern by giving them an incentive to take action before a limited-time offer expires.” This discussion will explore three types of sales promotions tools, and subsequently, will conclude by considering the feasibility of these methods universally.

Perhaps the most common form of sales promotion is that of coupons, or promo codes as they are called in reference to those for use in online stores. Coupons/promo codes offer a consumer a time-limited deal or discount on either a specific offering or more generally, to a company’s store, and any product they offer as part of their inventory. While some companies regularly utilize coupons/promo codes to incentivize purchasing, companies that use this promotion more sparingly can offer see bigger revenue bumps as the promotion is viewed as more of a novelty, rather than something that happens every few days or weeks. Such is the case with Tieks by Gavrieli‎ (Tieks). Tieks is a high-end ballet-flat style shoe company with a reputation for long-lasting quality, comfort, great customer…

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