Major Sales Promotion Tools

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Marketing and Sales in the United States have an advantage, as the required infrastructure for almost every type of Sales Promotion Tool is available. Most consumers have access to television and internet, many travel using various methods, and marketers and salespeople looking to target industry professionals can do so on a grand scale. Many of the media citizens in the country consume is also riddled with advertisements and other sales promotion tools, such as rebates and samples.

A major Sales Promotion Tool that is utilized, and most often overlooked, is Loyalty Programs. Loyalty Programs are “sales promotions designed to get repeat business. Loyalty programs include things such as frequent flier programs, hotel programs, and shopping cards for grocery stores, drug stores, and restaurants” ( Tanner & Raymond, page 244). In my personal wallet, I carry a loyalty card for Subway, a sandwich restaurant, Regal Cinemas, a movie theatre chain, and Turning Stone, a
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Coupon dispensers, giant displays such as the ones Walmart does for different items, such as Bud Light beer, or Pepsi, that use different colored boxes of their product to make a design, depending on the season. Even something as simple as a display of a new candy bar by a check put lane is a Point-of-Purchase display. Though, a Point-of-Purchase display does not need to be physical, as many online companies use different techniques, such as “free items, free shipping, coupons and sweep stakes” (Tanner & Raymond, page 244) to attract sales. Being as these online companies do not have a physical store front for routine displays, they take advantage of these other forms of Point-of-Purchase

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