5.1 Summary of findings:
According to survey it is known that marketing strategy adopted by jsw is rated highest to online advertisement by giving 35% hence acquired effective marketing, coming next 25% to television advertisement and also to company magazines at last 15% preferences is given to banners.
According to survey it is known that the most usage of JSW steel products is in construction & infrastructure. Because 50% respondents are voted to construction and infrastructure, coming next 25% respondents for L.P.G cylinders, then 15% respondents for automotive and at last 10% respondents for furniture.
According to survey it is known that the highest users of JSW steel products are government oriented units that is 50%, then 30% …show more content…
For which government is playing a pro-active role, especially in areas where the actual achievements are expected, at the mean time industry must develop potentially. According to the processes of global relocation and world-wide restructuring, industry’s objective would eventually placed to other countries where raw materials, low cost labour and technical man power, high potential of technology absorption and a rapidly growing domestic market as well as proximity to other growing markets. The characteristic advantages like availability of quality iron ore, cheap labour, technical manpower and growing domestic demand are influenced properly.
Few factors to be considered from my opinion to lead with above mentioned steel manufacturing companies are followed:
1. RELATED TO PRICE :
JSW should focus on his pricing factor. It is perceive that pricing is one of the crucial or key factor in field of marketing of product is manufactured. JSW should have convention with government pricing influence because most of customers look for lower pricing while buying. This is the basis that customers make detail enquiry related to pricing from all steel manufacturing company, then they differentiate the price, when they discover that after knowing the portion they consider about other price to the sells person which is designate as negotiation.
2. RELATED TO KEY …show more content…
The company should bear some more margins to dealers because if it occurs then the dealer will be establish to sell more and motivated.
5. JSW should use more innovative marketing strategy while introducing products.
5.3 CONCLUSION
At last it is come to an end that the company is well branded. The goodwill of the company is great. JSW is widely recognized to be devotedly nation beyond. The Chairman Mr. Sajjan Jindal, have said in his own words: the company believes in its direction to surviving appraisal for the nation and provides the inspiration to preserve expanding shareholder’s value. JSW proceeding this ideology by not only sweeping each of its trade against international competitiveness but by also deliberately contributing to strengthen the competitiveness of the longer value chain of which it is a part.’’
JSW employs or 135000 people at more than nine locations over India. The companies consistently aspire to enhance its wealth producing abilities in a globalization, accomplish the aspiration of its defense and non-defense. This over-curve vision of the company is expressively conquers in its
According to survey it is known that marketing strategy adopted by jsw is rated highest to online advertisement by giving 35% hence acquired effective marketing, coming next 25% to television advertisement and also to company magazines at last 15% preferences is given to banners.
According to survey it is known that the most usage of JSW steel products is in construction & infrastructure. Because 50% respondents are voted to construction and infrastructure, coming next 25% respondents for L.P.G cylinders, then 15% respondents for automotive and at last 10% respondents for furniture.
According to survey it is known that the highest users of JSW steel products are government oriented units that is 50%, then 30% …show more content…
For which government is playing a pro-active role, especially in areas where the actual achievements are expected, at the mean time industry must develop potentially. According to the processes of global relocation and world-wide restructuring, industry’s objective would eventually placed to other countries where raw materials, low cost labour and technical man power, high potential of technology absorption and a rapidly growing domestic market as well as proximity to other growing markets. The characteristic advantages like availability of quality iron ore, cheap labour, technical manpower and growing domestic demand are influenced properly.
Few factors to be considered from my opinion to lead with above mentioned steel manufacturing companies are followed:
1. RELATED TO PRICE :
JSW should focus on his pricing factor. It is perceive that pricing is one of the crucial or key factor in field of marketing of product is manufactured. JSW should have convention with government pricing influence because most of customers look for lower pricing while buying. This is the basis that customers make detail enquiry related to pricing from all steel manufacturing company, then they differentiate the price, when they discover that after knowing the portion they consider about other price to the sells person which is designate as negotiation.
2. RELATED TO KEY …show more content…
The company should bear some more margins to dealers because if it occurs then the dealer will be establish to sell more and motivated.
5. JSW should use more innovative marketing strategy while introducing products.
5.3 CONCLUSION
At last it is come to an end that the company is well branded. The goodwill of the company is great. JSW is widely recognized to be devotedly nation beyond. The Chairman Mr. Sajjan Jindal, have said in his own words: the company believes in its direction to surviving appraisal for the nation and provides the inspiration to preserve expanding shareholder’s value. JSW proceeding this ideology by not only sweeping each of its trade against international competitiveness but by also deliberately contributing to strengthen the competitiveness of the longer value chain of which it is a part.’’
JSW employs or 135000 people at more than nine locations over India. The companies consistently aspire to enhance its wealth producing abilities in a globalization, accomplish the aspiration of its defense and non-defense. This over-curve vision of the company is expressively conquers in its