Safeway Care Package Case Study

When Safeway was founded in 1915, the company had always supported their local communities by donating to the nearby food banks. Safeway’s mission to help end hungry, has brought the awareness to their communities, by hosting events, talking to the media, and partnering with food banks. In 1995, Safeway launched Safeway Care Package program, where there was a sale of $5 and $10 care packages. The care packages were packed with the most valuable need items, including can tuna, can green beans, can of tomato sauce, a package of dried pasta, and peanut butter, there was sent to the food banks. The holidays are when Safeway would advertise the care packages, from November 1st to January 1st, and expected each store to sell at least 25,000 packages within that span. Safeway would also send out discounted coupons, such as coupons for a free turkeys or ham to poor neighborhoods. Along with the care packages and …show more content…
A while back ago, the pallets used to be shipped to the store, where store employees where make the care packages to send to the food backs. However, the progress had changed, where the store would have barcodes for a care package and customers can choose to buy a care package by scanning the barcode. Then Safeway will send the care package pallets directly to the food banks. These food banks include Second Harvest and Sacred Heart. Employees have to keep track of how many care packages were brought, which is the reason for the annual holiday meeting. There is a new policy, where employees are not allowed to ask customers if they want to purchase a care package, but would have the barcode near the payment area. In the past, customers would complain to upper management about employees asking them to donate, since customers thought the employees were being too aggressive. However, the new policy doesn’t impact the success of Safeway Care Package