Creative Brief
Statement
The purpose of Safe Families for Children and Safe Families of Lane County is to rely on host families to love, support, and help children in need. These families open their hearts, arms, and homes to keep children safe and families together.
Our Goal
Safe Families for Children and Safe Families of Lane County’s duty is to provide a variety of care for children and families.
Thoughts and Beliefs
Our community, along with others, sees this organization as a positive experience for young children and families. Not only are children being helped but families as well. It is believed that this organization isn’t just about getting people through the “next phase” in life, but changing their life for the better.
Target …show more content…
The links to these profiles are located on the bottom right of Safe Families’ website and if you were to click on them, they all seem like they are updated frequently. It seems to be that social media plays a big role in Safe Families, but there are also sections on the website that lets folks donate money to the organization. The link is at the top of the website on the home page and is labeled “Donate Now” with a heart. People who chose to donate money to Safe Families are able to select the location that they would like to donate to. While it was difficult to find the exact number, Safe Families has over 30 locations. Most are in the United States, while one is even located in Kenya, making Safe Families nationwide/international. A couple other media vehicles that Safe Families could benefit from would be television and radio advertisements. Almost everybody watches T.V. now and it seems that people could be addicted to it. After a show is running for a certain amount of time there will be a commercial break. Most people would fast forward through these if they could, but what if they saw an advertisement in which they could benefit from? Now, almost everyone has seen those sad dog commercials when they ask for donations. Actually, I try not to cry every time I watch them. With that being said, Safe Families could come up with a way to make a commercial about the organization. …show more content…
The first is Facebook, a social media that has millions of members. As for Safe Families, the organization has over 6,000 followers on Facebook. This means that people who search Safe Families and see their Facebook page will click the “Follow” button located under the cover photo, and that those 6,000 people will be notified with any activity that goes on. For example, if Safe Families were to post something as their status, those 6,000 people will be notified. This is great because Safe Families can use this to spread the word about their organization. This type of social media is known as earned media, which is defined in our textbook as “incremental exposure that your brand earns through viral engagement and interactions with the brand. For instance, Facebook likes, check-ins, or shares are earned media”(O’Guinn, Allen, Semenik, & Close,
Statement
The purpose of Safe Families for Children and Safe Families of Lane County is to rely on host families to love, support, and help children in need. These families open their hearts, arms, and homes to keep children safe and families together.
Our Goal
Safe Families for Children and Safe Families of Lane County’s duty is to provide a variety of care for children and families.
Thoughts and Beliefs
Our community, along with others, sees this organization as a positive experience for young children and families. Not only are children being helped but families as well. It is believed that this organization isn’t just about getting people through the “next phase” in life, but changing their life for the better.
Target …show more content…
The links to these profiles are located on the bottom right of Safe Families’ website and if you were to click on them, they all seem like they are updated frequently. It seems to be that social media plays a big role in Safe Families, but there are also sections on the website that lets folks donate money to the organization. The link is at the top of the website on the home page and is labeled “Donate Now” with a heart. People who chose to donate money to Safe Families are able to select the location that they would like to donate to. While it was difficult to find the exact number, Safe Families has over 30 locations. Most are in the United States, while one is even located in Kenya, making Safe Families nationwide/international. A couple other media vehicles that Safe Families could benefit from would be television and radio advertisements. Almost everybody watches T.V. now and it seems that people could be addicted to it. After a show is running for a certain amount of time there will be a commercial break. Most people would fast forward through these if they could, but what if they saw an advertisement in which they could benefit from? Now, almost everyone has seen those sad dog commercials when they ask for donations. Actually, I try not to cry every time I watch them. With that being said, Safe Families could come up with a way to make a commercial about the organization. …show more content…
The first is Facebook, a social media that has millions of members. As for Safe Families, the organization has over 6,000 followers on Facebook. This means that people who search Safe Families and see their Facebook page will click the “Follow” button located under the cover photo, and that those 6,000 people will be notified with any activity that goes on. For example, if Safe Families were to post something as their status, those 6,000 people will be notified. This is great because Safe Families can use this to spread the word about their organization. This type of social media is known as earned media, which is defined in our textbook as “incremental exposure that your brand earns through viral engagement and interactions with the brand. For instance, Facebook likes, check-ins, or shares are earned media”(O’Guinn, Allen, Semenik, & Close,