I hope everyone had a safe and Happy Halloween and I used the Halloween's catch phrase as a title, because it relates to the current topic nicely.
CRM is an direct line to customer satisfaction that is often overlooked due to understaffing issues, lack of training or just flat disregard for the customers thoughts. As it relates to reverse logistics, the type of interaction or lack there of, will drive the number of returns a firm will see.
Companies use automated systems as a method to deter customers (gate keeping) from asking questions or trying to return products. Essentially, it does the opposite, it leaves the customer feelin lost and often tricked for trusting that firm. The results of this trickery, the customer will either treat the
CRM is an direct line to customer satisfaction that is often overlooked due to understaffing issues, lack of training or just flat disregard for the customers thoughts. As it relates to reverse logistics, the type of interaction or lack there of, will drive the number of returns a firm will see.
Companies use automated systems as a method to deter customers (gate keeping) from asking questions or trying to return products. Essentially, it does the opposite, it leaves the customer feelin lost and often tricked for trusting that firm. The results of this trickery, the customer will either treat the