The book “Sacred Hoops” is set around the late 1900’s following the return of Michael Jordan to the Chicago Bulls. Michael Jordan had retired during the 1993–94 NBA season to pursue a path in baseball, but returned in March 1995 and led the Bulls to three straight championships. Although the author, Phil Jackson, outlines his early life and childhood as part of his road to becoming a professional coach, the main events discussed in the book come later in his life around his 30’s. One of the historical events from this time in history that’s important in comprehending the main events in this book includes the spread of Buddhism around the world with the same idea, being that through the practices of Buddhism, you …show more content…
All of this can be achieved by mastering the rituals of Buddhism, according to Phil Jackson. Phil Jackson also describes the success that Michael Jordan has achieved, and his motivation for it. Jordan’s family was economically unstable, which only fueled Michael Jordan in his path to becoming a professional basketball player. He sought out to provide for his family and care for them in a way that would bring his family together and be financially stable, and so he did. Not only was Michael Jordan a professional basketball player, but he was also a businessman. Michael Jordan had endorsement deals with some of the biggest brands in the world including Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five Star Fragrances. He also had side deals with smaller brands such as Wheaties(Cereal). He often did voice overs in ads that promoted the product he was advertising. Aside from this he also owns five restaurants and a car dealership in North Carolina. One of the best investments that Michael Jordan made in his career was probably the purchase of the Bobcats/Hornets team. Since 2010, when he became the majority owner of the team, the value of the average NBA franchise has roughly