Also, why is our culture so concerned with visible signs of racial differences? Media has the power to persuade often unconsciously. They have the ability to affects the behavior and attitude of individuals, often in their turn affected by profound cultural forces. Media and Advertising became the dominant culture that allows us to follow our sociological history: social movement, vices and whims, political issues, the rise and fail of trends such as fashion, music, entertainment. Media and Advertising also are only one of many factors that contribute to unequal gender outcomes but at the same times, those can play a very important role in taking inequality and improving outcomes …show more content…
A message or a slogan that it’s straightforward and clear to everyone. So in the 199os, Benetton went a step further and so created the first Benetton magazine, called Colors, for which Tibor Kalman[ Tibor Kalman was an American graphic designer well know for his work as editor in chief for Colors magazine created in the 1990s showing shocking and provocative campaigns and images in order to make more awareness about our society 6] became editor in chief. The magazine showed an incredible example of how advertisement and media can DO GOOD and how a good advertisement campaign can make awareness showing the truth by promoting equality, diversity, inclusive design. The Colors magazine, was the first magazine for Global village; showing deadly weapons, street violence, love and hate, power and sex. A magazine that created content that was relevant to people in the world. Tibor Kalman was defined in the late 1980s as “the bad boy” of graphic design. Whose innovative ideas about art and society helped change the way a generation of designers and their clients viewed the world. He wanted to break the boundaries of the numerous cliche’ shown in advertising and media; by helping designers and their clients to change the way we see the world. Being a “ good designer” means nothing unless it is supported by a message that led to action. Advertising does not always have to be beautiful, clean and follow the “right” standard. It should be able, to tell the truth by showing what its really happening in our society and what really matters. We, as individuals unconsciously from the moment we leave the house until we come home, we are wearing a mask that does not represent always the reality of who we are but instead, shows a better, fake version of us that can live better and feel less “strange” in front of others. On some occasion, it is not always a bad