Saacme Pharmaceuticals Case Study

Situation Definition.
Nicholas Wentworth, the director of public relations at Samacme Pharmaceuticals which is one of the largest manufacturers of prescription drugs, is interested in getting involved in cyber communication with the costumers through the company’s website. The site suffered from plenty of attacks from anoymous users. However, this was amended by the fact that Wentworth regarded the internet as a great way to improve the company’s marketing and public relations area. Samacme had already succeeded in the market thanks to the way Wentwoth and his team have handled the television and magazine advertising.
Now, Wentworth thought that the idea of using low-cost techonology to communicate directly through the web to their target audience could let them reach their customers in a more personal way. In addition, he was concerned that his competitors could be using data mining of the web in order to get ahead of him . This idea, however, was taken into consideration since he wanted to find a middle place where they could achieve their makerting and public relations objectives and still respect the privacy of their consumers. Wentworth went to two Samacme executives, Latoya Hampton, the director of consumer relations, and Louis …show more content…
With the access of this information people would be likely to figure out the identity of this person This would be one of the most affected group of people. Also people there is a social stigma around some illnesses, which could make some uncomfortable to reveal. Receiving a e-mail or any mean of advertising about that stigmatized illness could make people upset and wondered about how Samacme Pharmaceuticals could have known about it. The moral agents in this case (Wentworth, Hampton, and Salbo) should also have in my that the company might suffer from backlash if their customers find out about this