INTRODUCTION
This report aims to study the communication systems of a not-for-profit organisation in Victoria, named Victorian AIDS Council (VAC). In the first part, some background information, including an organisational chart, different channels of communication with the organisation’s key internal and external stakeholders and funding resources will be examined. In the second part, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis will be employed to examine the competitiveness of VAC in the service industry and some issues on conflicting interests will be identified. At the last part, the author will suggest a digital communication strategy promote the organisation to clients and a crisis communication plan to illustrate …show more content…
The following lists the partner organisations that VAC are working together with.
As VAC values the involvement of community participation, VAC works on the principle of inclusion (Victorian AIDS Council, 2015) within a social business model. In view of this, it connects with a number of LGBTI social clubs, healthcare service units and businesses which support VAC’s work. The communication protocols used with these external stakeholders include face-to-face meetings, phone calls, emails, sending corporate quarterly newsletters and annual reports, putting auxiliary members on their Boards, nominating liaison members, social media cross-posting, participating at community events, and sitting on mutual …show more content…
Due to the fact that members of these stakeholders are mostly potential service users to VAC, the agreements with other organisations on cross-posting on their official Facebook groups or Fan Pages have attracted LGBTI members to get to know VAC’s services , such HIV testing facility, peer groups/workshops, and Pre-Exposure Prophylaxis (PrEP) treatment. Furthermore, this communication practice also allows VAC members to access other community support network. For example, VAC was featured 336 times in the media and people who visited VAC campaign websites reached 141,000 people in 2016. Hence, this communication protocol works well to achieve the missions to support and promote the health outcomes for and wellbeing of sexually and gender diverse communities and enable potential service users’ access to VAC’s services for these partner organisations (Victorian AIDS Council,
This report aims to study the communication systems of a not-for-profit organisation in Victoria, named Victorian AIDS Council (VAC). In the first part, some background information, including an organisational chart, different channels of communication with the organisation’s key internal and external stakeholders and funding resources will be examined. In the second part, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis will be employed to examine the competitiveness of VAC in the service industry and some issues on conflicting interests will be identified. At the last part, the author will suggest a digital communication strategy promote the organisation to clients and a crisis communication plan to illustrate …show more content…
The following lists the partner organisations that VAC are working together with.
As VAC values the involvement of community participation, VAC works on the principle of inclusion (Victorian AIDS Council, 2015) within a social business model. In view of this, it connects with a number of LGBTI social clubs, healthcare service units and businesses which support VAC’s work. The communication protocols used with these external stakeholders include face-to-face meetings, phone calls, emails, sending corporate quarterly newsletters and annual reports, putting auxiliary members on their Boards, nominating liaison members, social media cross-posting, participating at community events, and sitting on mutual …show more content…
Due to the fact that members of these stakeholders are mostly potential service users to VAC, the agreements with other organisations on cross-posting on their official Facebook groups or Fan Pages have attracted LGBTI members to get to know VAC’s services , such HIV testing facility, peer groups/workshops, and Pre-Exposure Prophylaxis (PrEP) treatment. Furthermore, this communication practice also allows VAC members to access other community support network. For example, VAC was featured 336 times in the media and people who visited VAC campaign websites reached 141,000 people in 2016. Hence, this communication protocol works well to achieve the missions to support and promote the health outcomes for and wellbeing of sexually and gender diverse communities and enable potential service users’ access to VAC’s services for these partner organisations (Victorian AIDS Council,