SWOT Analysis Of Ultimaté Fun Resort

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SWOT analysis is a procedure or process use to identify the organization strengths, weakness, opportunity and threats. The strengths of Ultimaté Fun Resort are the location. The resort has a good location as the resort is easy to reach everywhere. Tourist can go to the KLCC, Bukit Bintang, Mid Valley and others attractive destination by Lrt as there is an Lrt station nearby. Other than that, the resort also has many buses and taxi passed by in front of the resort. There also have a few shopping malls around the resort such as Jusco, Wangsa walk, Setapak Central and Aeon Big so it is convenient for the guest or tourist. Moreover, the human resources easy to hire staff as the resort is nearby the resident household area and because of the lrt …show more content…
Every day there will have a lot of buses and taxi passed by the resort and many tourists come to the resort by their own car. When more vehicles come to the resort will brings traffic jam and the people press horn when stuck on the road and cause noise pollution. Ultimaté Fun Resort have hire traffic security guard to guide the vehicles to prevent traffic jam and noise pollution. Next, the resort is very broad and large so have to hire many staff to operate the resort such as Front office staff, safety guard at safari park, lifeguard at water theme park, and staff who at snow world and so on. The labour cost is very high so the resort offered good benefit to the staff in order to decrease the employee turnover …show more content…
Promotion strategy is an opportunity for the resort to raise sales and profit. The resort execute promotion package to entice and attract more customer come to visit the resort such as long stay promotion so when the guest who stay minimum 4 days can get extra one night free. Moreover, offer discount to the guest who click like of the resort web page and price reduction for the family during holiday so when the parents know there is a promotion for the family, the parents will brings their children to visit the resort. Besides that, public relations of the resort execute advertising of the resort through multi-media such as television, radio, internet, magazine, newspaper, flyer and so on. Advertising is an opportunity to let more national people and international people to know the Ultimate Fun Theme Park Resort and make them brand recognition and entice them. The public relation should advertise the facilities, services, environment, design and infrastructure of the

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