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The profitability of Starbucks brands have increased over the last several years, and continue to see growth.
2. The employees of B-Fifty Brew have been trained by the training staff of Starbucks.
3. The B-Fifty Brew offers their employees wide ranges of benefits as well as pay rates based on employee availability.
Weaknesses
1. The profitability and cot of coffee are largely dependent on the price of coffee beans.
2. Relatively high contract prices to be able to carry the Starbucks brand as well as the initial set-up cost of the B-Fifty Brew has caused the original price to be set higher than competitors prices
Opportunities
1. Great opportunities are offered for the B-Fifty Brew products within different facilities.
2. They can expand the product lines to give Starbucks signature wines and beer to attract non coffee drinkers.
Threats
1. Depedent on coffee beans and dairy products, when those prices fluctuate so does the risk of increase prices, reduced profits, and loss of customers (Interbrand, 2013).
2. Any previously established drive thru can offer lower priced coffee and have the ability to change their menu more …show more content…
Grand Strategy
The grand strategy for B-Fifty Brew currently is one of the strategic alliance. The B-Fifty Brew has obtained licensing agruments with Starbucks and their “We Produly Serve” Division. Some products have been provided by Starbucks, such as; coffee recipes, paper products, and specialized coffee machines. Both organization have the same objective; to provide a quality product and outstanding customer service
Recommendations for Improvement
For the future growth of B-Fifty Brew will mainly rely on maintaining close watch on the market competitors as well as other specialty coffee shops that may be located near by, that may pose potential challenges in providing the best quality service, and experience for the consumer.
In addition, it is also recommended that B-Fifty Brew consider implementing a marketing strategy that will not rely on the reputation o the Starbucks brand. Also, by increasing word of mouth marketing with an aggressive advertising
2. The employees of B-Fifty Brew have been trained by the training staff of Starbucks.
3. The B-Fifty Brew offers their employees wide ranges of benefits as well as pay rates based on employee availability.
Weaknesses
1. The profitability and cot of coffee are largely dependent on the price of coffee beans.
2. Relatively high contract prices to be able to carry the Starbucks brand as well as the initial set-up cost of the B-Fifty Brew has caused the original price to be set higher than competitors prices
Opportunities
1. Great opportunities are offered for the B-Fifty Brew products within different facilities.
2. They can expand the product lines to give Starbucks signature wines and beer to attract non coffee drinkers.
Threats
1. Depedent on coffee beans and dairy products, when those prices fluctuate so does the risk of increase prices, reduced profits, and loss of customers (Interbrand, 2013).
2. Any previously established drive thru can offer lower priced coffee and have the ability to change their menu more …show more content…
Grand Strategy
The grand strategy for B-Fifty Brew currently is one of the strategic alliance. The B-Fifty Brew has obtained licensing agruments with Starbucks and their “We Produly Serve” Division. Some products have been provided by Starbucks, such as; coffee recipes, paper products, and specialized coffee machines. Both organization have the same objective; to provide a quality product and outstanding customer service
Recommendations for Improvement
For the future growth of B-Fifty Brew will mainly rely on maintaining close watch on the market competitors as well as other specialty coffee shops that may be located near by, that may pose potential challenges in providing the best quality service, and experience for the consumer.
In addition, it is also recommended that B-Fifty Brew consider implementing a marketing strategy that will not rely on the reputation o the Starbucks brand. Also, by increasing word of mouth marketing with an aggressive advertising