SWOT Analysis Of Red Bull

Amazing Essays
Task 2
2B. Students will use a SWOT model to show environmental forces relevant to the new energy drink company and will show how these factors may influence Red Bull marketing decisions

SWOT ANALYSIS
A SWOT analysis allows an organisation to pin point all the main strength and its major weakness along with various internal and external factors that affect the organisation. This helps a firm to develop its market strategy by analysing what the company is at good at, what needs to be improved, and the other things happening outside the company. It stands for Strength (S), Weaknesses (W), Opportunities (O) and Threats (T).
A new energy drink named eminent has been introduced to the drink industry and consumers. Below is the summary of the SWOT analysis for eminent product.

Strength (S) Weakness (W) Opportunities (O) Thread (T)
1. Ingredient based on natural foodstuffs.
2. Promote health due to natural ingredient. 1. Eminent is still new in the energy drink industry. 1. Can be a sponsorships to any sports or social events. 1. A lot of competitor i.e. Red Bull top 10 brand rank. Monster energy drinks also offer natural ingredient.

3. Guerrilla marketing technique low price offer with 600ml per can with 100% made of aluminium (recyclable) 2. Can expand in a newer geographical area especially ASIA.
4. Demanded globally due to free caffeine product.
5. Eminent available in a lot of fruit flavours and also available in bottle and small box.
…show more content…
The price offer by Eminent is cheaper than Red Bull. The ingredients offer by Eminent are natural based and non- caffeine which is actually demanded globally. Red Bull only limited to few flavours and edition in can shape. Where else Eminent are available in all fruits flavours in can, bottle and small

Related Documents

  • Decent Essays

    These six flavors are all four calories (Great Tasting Regular). Their extra strength shots come in berry, grape, sour apple, and strawberry watermelon (Great Tasting Extra). In addition to regular and extra strength shots, 5 Hour Energy also provides a decaf version of their energy shots in citrus, containing no niacin. 5 Hour Energy markets this version to those who “[are] sensitive to caffeine but still need a little boost to get through your day” (Decaf). This particular product is very unique and broadens their target market.…

    • 1051 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Healthy Potion Case Study

    • 1076 Words
    • 4 Pages

    Firstly, by achieving further productivity and operational efficiency in the future Healthy Potion could purchase herbal seeds which import from china and cultivating in Australian and also patent it. (JI K 2015a). Furthermore, between same level’s competitors Healthy Potion has a core character which is the special taste extracts from herbal and contributes superiority of Healthy Potion. For example, coca cola invented the new taste of drink which combines sweet and carbonated water. Because of the distinctive belong to the fortune 500 companies.…

    • 1076 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    PESTLE Analysis: Pepsico

    • 1483 Words
    • 6 Pages

    Next I will tell you about PESTLE analysis and how Pepsico uses PESTLE to help their company. First I will tell you about PESTLE and what it is use for, PESTLE analysis is a concept in marketing principle’s, this concept is used by companies as a tool to track their environment their operating in or are planning to launch a new project, product, service etc. PESTLE is a mnemonic which is expanded from denotes P for political, E for economic, S for social, T for technology, L for legal and E for environmental. It gives a bird eye view of the environment from many different angles so that companies can check and track while contemplating on a certain idea or plan. Now I will tell you about how Pepsico uses this PESTLE analysis to help make their company what it is today.…

    • 1483 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Superfruits Essay

    • 770 Words
    • 4 Pages

    Instead of letting your ignorance of a certain food become a source of income, make a custom of savoring the genuine fruits, whose health claims are proven. Want the robust benefits that superfruits claim to have? Red wine, blueberry juice and Concord grape juice all outperform acai in terms of antioxidants, and these are more readily available (thus, cheaper). Even the mighty pomegranate, often praised for its…

    • 770 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    This signals the body that you've had enough to eat and leaves less room for other foods. Many raw fruits and vegetables are full of water and nutrients, and low in calories. Watermelon is a great example. It's a good source of the antioxidant lycopene and gives you some vitamin A and C, too. 8.Pears and Apples Pears and apples are also high in water content.…

    • 1469 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Alpro Case Analysis

    • 1395 Words
    • 6 Pages

    Pursuing the customer strategy, Alpro attaches great importance to research and development. It aims to introduce more new products which can constantly delight the ever-curious customers with new tastes. Alpro also regards its partners as essential parts of its expansion strategy. It is devoted to establishing a win-win relationship working with its partners. Moreover, Alpro works on a sustainable development strategy, to achieve this, it sticks to environmental protection concepts including reducing their carbon footprint though the energy efficiency of its factories, sourcing ingredients sustainably and reducing water wasting (Alpro,…

    • 1395 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    The name alone can give you an idea of what you may find inside this drink. you can find avocado, kale, spinach, yogurt, coconut manna, coconut water, dates, and lime. You can find the Green Machine under Superfoods. All drinks are vegan with no sugar added to either the blended or juiced drinks. "You don't need sugar when they come naturally from fruit" (Mehan) Mehan also stated "that for a national juice bar it's pretty cheap, but for the saving size that your getting it may be a little more on the expensive side.…

    • 421 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis Of Red Bull

    • 1109 Words
    • 5 Pages

    . What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? The segmentation bases strategy that Red Bull has adopted is relating to the market demographics. The brand positioning of Red bull is that to play on danger, culture of young, energy and an elaborate mystery.…

    • 1109 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    A Glass Half Empty When walking down the beverage isle of a supermarket, what do you see? Mainly soda, juice, and water, right? Well next time you are there, take a second to look a little closer at the amount of calories in the supposedly “healthier” apple juice compared to Coca-Cola. Although many Americans believe that juices are healthier for their body’s versus soda, consumers should reconsider because most juices contain just as much sugar, calories, and artificial flavors as soft drinks. Both Coca-Cola and Mottes Apple Juice contain roughly 140 calories per 8-ounce serving mostly from sugar.…

    • 768 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    NutraEnterprises LLc and Dietary Formulae Inc. have developed a new appetites suppressant and weight loss gum. The gum is to be marketed under the brand names NuTrimU and Slimtrim Hoodia. Herbal and medicinal chewing gums have been rising in popularity recently, due in part to their discretion and ease, as well as the large absorption rate into the body, about 90% of active ingredients. This is comparably higher than the average 20% absorption obtained from conventional supplements. The gum 's active ingredient is Hoodia Gordonii.…

    • 1339 Words
    • 6 Pages
    Decent Essays