New Belgium Brewing Company (NBBC) can maintain its strategic focus as the company continues to grow by assessing the results of its SWOT analysis, the adjust the shifting marketing plan to address the focus of the target audience and exploit competitive advantages to deliver value to its customers or perceived value (Ferrell & Hartline, 2014).NBBC needs to diversify its product line markets and continue to communicate its messages of social responsibility and employee empowerment. (Kenyon & Mathur, 2002). A sense of mission such as community stewardship and social responsibility can develop a sense of being, purpose, and satisfaction on a personal, professional, and organizational level and can promote a shared sense of mission among other
