SWOT Analysis Of Mcdonalds

McDonalds is the largest fast-food chain in the world. The have over 36,000 locations worldwide and are in more than 100 countries. They have situated themselves as leaders in the domestic and international markets. The company is in the process of realigning certain subsidiaries to develop a corporate structure with its geographic segments in order to monitor operations. By realigning its subsidiaries McDonalds can focus on regulatory environments that deal with property ownership, contract negotiations, labor relations, and operational cost. McDonald’s ability to respond to these critical items can have an effect on their strategic plan.
McDonalds must constantly adapt to their ever-changing environment of price, convenience, service, menu variety, and product quality in order to stay competitive in the fast food network. In order, for McDonalds to be competitive, a S.W.O.T. analysis can be used to stay ahead of the market. A S.W.O.T analysis is a simple but useful framework for analyzing an organization’s strengths, weaknesses, and the opportunities and threats McDonalds might face. When considering an S.W.O.T analysis you must be aware of current and future events that might affect the analysis. In addition to being aware of current and future events, the …show more content…
Their current stock price is $122.36 per share. Their stock has steadily gone up since the beginning of fall in 2015. As of today, the stock has gone up 20% over the last year. The reason behind the rise in the stock price has to be attributed to McDonald’s ability to stay profitable by using their global footprint and substantial marketing power to keep cost down during these turbulent times (Duprey, 2015). Investors have faith in McDonalds ability to conform to market constraints and have invested in them to find the solutions to current issues facing the fast food