When Ray took over the business, he had a contract stating the McDonald brothers will receive 1% of the profit after every year, The McDonald brothers did not receive any of this money and it was worth millions of dollars.
Management, leadership and entrepreneurship
Ray Kroc was a true entrepreneur because he first started off selling his own product the milkshake mixer. A small restaurant called him for his milkshake mixers, he went to visit and when he saw what a different restaurant it was, he knew he had to be a part of it somehow. Ray decided he wants to franchise McDonalds, he eventually gets Dick and Mac to agree on allowing him to be a part of the McDonalds quick service restaurant. Ray takes a huge risk by going behind Mac and Dicks back by not sticking to …show more content…
Ray knew that his store would attract more customers if his store was well presented. People judge on nitty gritty things and Ray made sure he had no flaws so the customers couldn’t complain and all be happy.
Process: When Ray went to try McDonalds, he saw that there was a long que but the que went very quickly thanks to speedy service. Ray couldn’t believe how fast his food was made. A speedy service is good if they taste is the same. Customers love convenience.
SWOT Analysis of McDonalds
SWOT is a problem-solving technique that analyses the strengths, internal weaknesses, opportunities and threats of the business. Businesses use this technique because it helps the business gain knowledge about competitors which allows them to up their game and put an action plan together to be able to compete with their competitors.
Strengths: brand image, market leadership, food quality and speedy service. Strengths is a positive impact on the business and it is internal.
Weaknesses: High percentage of calories, HR issues and dissatisfied franchises. Weaknesses is a negative impact on the business and is
Management, leadership and entrepreneurship
Ray Kroc was a true entrepreneur because he first started off selling his own product the milkshake mixer. A small restaurant called him for his milkshake mixers, he went to visit and when he saw what a different restaurant it was, he knew he had to be a part of it somehow. Ray decided he wants to franchise McDonalds, he eventually gets Dick and Mac to agree on allowing him to be a part of the McDonalds quick service restaurant. Ray takes a huge risk by going behind Mac and Dicks back by not sticking to …show more content…
Ray knew that his store would attract more customers if his store was well presented. People judge on nitty gritty things and Ray made sure he had no flaws so the customers couldn’t complain and all be happy.
Process: When Ray went to try McDonalds, he saw that there was a long que but the que went very quickly thanks to speedy service. Ray couldn’t believe how fast his food was made. A speedy service is good if they taste is the same. Customers love convenience.
SWOT Analysis of McDonalds
SWOT is a problem-solving technique that analyses the strengths, internal weaknesses, opportunities and threats of the business. Businesses use this technique because it helps the business gain knowledge about competitors which allows them to up their game and put an action plan together to be able to compete with their competitors.
Strengths: brand image, market leadership, food quality and speedy service. Strengths is a positive impact on the business and it is internal.
Weaknesses: High percentage of calories, HR issues and dissatisfied franchises. Weaknesses is a negative impact on the business and is