L’Oreal Case Study
Done By: Moustapha El Nadaf (20132132) Majd El Din Nasser (20132187) Mohammad N. Abouagina (20132156)
This report is an assessment of L’Oreal 2000 crisis situation in Thailand. The Company suffered from the Asian Crisis in 1997 and overcame the situation by applying a number of management techniques with the vision of a team that helped the low earning company in Thailand back in 2000 to the second largest Cosmetic Company at present.
The report presents the introduction, on global and Thai levels of L’Oreal brand …show more content…
The importance of awareness in this context is to understand the market and improve the company image, product innovations and possible new market niches, with an aim to reach and satisfy new customer segments. The SWOT analysis above showcases the risks of external and uncontrollable forces.
There is always a debate on the necessity of beauty products in the world. In case there is an financial emergency in the market or a crisis arises in the market, people will only buy important items and beauty products may not fall in that list of important items. That is why it is extremely crucial to force the strengths and position the product into the market and build a brand reputation to avoid the easy attack of existing competitors and the easy entry of new entrants. Furthermore, L'Oreal may also try and explore its association alternatives to take full advantage of the situation and the market conditions.
Porter’s Five Forces …show more content…
There are two major questions that arise when it comes to the implementation part. The first is what needs to be done and the other is how it is to be done.
The ‘What’ Part of Implementation Plan can be described in three categories: Organization oriented, Supplier oriented and Customer oriented.
Implementation Table
Organization oriented Supplier Oriented Customer oriented
Maintain a policy for customer retention. Reevaluate the receivable periods Focus more on the visibility of the product.
Create a favorable work environment by enhancing the work culture. Reevaluate the consignment contracts. Create core competencies that competitors cannot provide.
Develop policies that open up transparency among top-level management, Company and the employees at various levels. Create a win-win situation where there is no problem of over stocking or under stocking. Conduct surveys that help assess what and in what time the customers want our products.
Reassess Company policies and practices. Create a lean system of demand and supply of stocks. Build emotional bonding with the
Done By: Moustapha El Nadaf (20132132) Majd El Din Nasser (20132187) Mohammad N. Abouagina (20132156)
This report is an assessment of L’Oreal 2000 crisis situation in Thailand. The Company suffered from the Asian Crisis in 1997 and overcame the situation by applying a number of management techniques with the vision of a team that helped the low earning company in Thailand back in 2000 to the second largest Cosmetic Company at present.
The report presents the introduction, on global and Thai levels of L’Oreal brand …show more content…
The importance of awareness in this context is to understand the market and improve the company image, product innovations and possible new market niches, with an aim to reach and satisfy new customer segments. The SWOT analysis above showcases the risks of external and uncontrollable forces.
There is always a debate on the necessity of beauty products in the world. In case there is an financial emergency in the market or a crisis arises in the market, people will only buy important items and beauty products may not fall in that list of important items. That is why it is extremely crucial to force the strengths and position the product into the market and build a brand reputation to avoid the easy attack of existing competitors and the easy entry of new entrants. Furthermore, L'Oreal may also try and explore its association alternatives to take full advantage of the situation and the market conditions.
Porter’s Five Forces …show more content…
There are two major questions that arise when it comes to the implementation part. The first is what needs to be done and the other is how it is to be done.
The ‘What’ Part of Implementation Plan can be described in three categories: Organization oriented, Supplier oriented and Customer oriented.
Implementation Table
Organization oriented Supplier Oriented Customer oriented
Maintain a policy for customer retention. Reevaluate the receivable periods Focus more on the visibility of the product.
Create a favorable work environment by enhancing the work culture. Reevaluate the consignment contracts. Create core competencies that competitors cannot provide.
Develop policies that open up transparency among top-level management, Company and the employees at various levels. Create a win-win situation where there is no problem of over stocking or under stocking. Conduct surveys that help assess what and in what time the customers want our products.
Reassess Company policies and practices. Create a lean system of demand and supply of stocks. Build emotional bonding with the