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According to Google 2010, “The crucial need to stay up to date and continuously connected keeps its core services vibrant despite the parched surroundings due to economic recession.” Google’s opportunities:
Ø Countries GDP has increases over time, this provides stability and continued growth of those countries, Google’s internal and external investments will always be high in numbers
Ø More consumers using Google will increase advertising sighting, which will lead to consumers purchasing, which will lead to economic growth for Google.
Ø Increase in consumers can cause more ad viewing, which causes a high demand to advertise on Google. This will provide Google the opportunity to increase their advertising prices.
Technology Factors
With study changes in the technology world, Google must constantly stay ahead of technology. It has taken action to make sure that their site is up to date. “Google uses commodity computer parts (cheap components) that are attached to the computer with Velcro that allows for quick upgrading” (Morrow, 2009). Google’s opportunities …show more content…
Google provides importance to its products and services and in return, this constructs an internal strength. Google provides:
Ø Recognizable and trustworthy brand name
Ø Innovative search technology
Ø Interface of Google search provides several different languages, which provides variety in target market.
Ø By improving applications, personalizing toolbars, and creating indexes it support wireless devices to use Google successfully.
Ø Employing experienced technology professional provides a cutting edge to maintain number one status.
Google’s weaknesses are:
Ø Maintaining the diversity of innovation with their employees
Ø Does not provide full disclosure to consumers on their searches
Ø No alternative searches
Ø Influenced by unstable advertising revenue
Ø Lack of
Ø Countries GDP has increases over time, this provides stability and continued growth of those countries, Google’s internal and external investments will always be high in numbers
Ø More consumers using Google will increase advertising sighting, which will lead to consumers purchasing, which will lead to economic growth for Google.
Ø Increase in consumers can cause more ad viewing, which causes a high demand to advertise on Google. This will provide Google the opportunity to increase their advertising prices.
Technology Factors
With study changes in the technology world, Google must constantly stay ahead of technology. It has taken action to make sure that their site is up to date. “Google uses commodity computer parts (cheap components) that are attached to the computer with Velcro that allows for quick upgrading” (Morrow, 2009). Google’s opportunities …show more content…
Google provides importance to its products and services and in return, this constructs an internal strength. Google provides:
Ø Recognizable and trustworthy brand name
Ø Innovative search technology
Ø Interface of Google search provides several different languages, which provides variety in target market.
Ø By improving applications, personalizing toolbars, and creating indexes it support wireless devices to use Google successfully.
Ø Employing experienced technology professional provides a cutting edge to maintain number one status.
Google’s weaknesses are:
Ø Maintaining the diversity of innovation with their employees
Ø Does not provide full disclosure to consumers on their searches
Ø No alternative searches
Ø Influenced by unstable advertising revenue
Ø Lack of