FACEBOOK SWOT ANALYSIS
The purpose of this paper is to conduct SWOT analysis on Facebook, Inc. identifying its strengths, weaknesses, opportunities, and threats related to its market and industry. There is no doubt that Facebook enjoys an increasingly wide user base that actively engages on a daily basis in communication and entertainment activities over the Facebook platform making it an attractive place for advertisers and marketers that in turn, makes up the majority of Facebook revenue. However, competition is severe threatening Facebook growth trend unless Facebook makes good use of the growth opportunities available for it such as strong growth in the US digital display ad spending and growth of mobile advertising and in-app purchases. …show more content…
Facebook’s top priority is to build useful and engaging products that enable people to connect and share with audiences ranging from their closest friends to the public at large, through mobile devices and personal computers. Facebook Inc. products include Facebook, Instagram, Messenger, WhatsApp and Oculus, each of which has different features, but serves to fulfill the company’s mission. All of Facebook revenue is substantially generated from selling advertising placement to marketers on any of the products above in addition to some third-party applications and websites …show more content…
One of the opportunities identified by Facebook, Inc. 2016 SWOT analysis, is the strong growth in the US digital display ad spending. According to industry estimates, the digital advertising market in the US is expected to grow continuously through the upcoming years with a parallel increase in Facebook share thereof. Therefore, Facebook is well positioned to benefit from the growing outlook. Moreover, Facebook has been focusing on targeted marketing by giving marketers the opportunity to create their best marketing mix to promote their products by selecting which product ads to be displayed to their audience based on gender, age, place, and interests based on the information that users chose to share. Plus, advertisers can use other products such as Facebook Exchange (or FBX) and Custom Audiences to more precisely target their desired audience by using cookie-based targeting through demand-side platforms (or DSPs) to reach their audience on Facebook with more timely and relevant messages (Nielson, 2014) e.g., customer may be surfing the internet for Christmas shopping and when logging in Facebook, they find ads about the same stores they were surfing and the same exact products they
The purpose of this paper is to conduct SWOT analysis on Facebook, Inc. identifying its strengths, weaknesses, opportunities, and threats related to its market and industry. There is no doubt that Facebook enjoys an increasingly wide user base that actively engages on a daily basis in communication and entertainment activities over the Facebook platform making it an attractive place for advertisers and marketers that in turn, makes up the majority of Facebook revenue. However, competition is severe threatening Facebook growth trend unless Facebook makes good use of the growth opportunities available for it such as strong growth in the US digital display ad spending and growth of mobile advertising and in-app purchases. …show more content…
Facebook’s top priority is to build useful and engaging products that enable people to connect and share with audiences ranging from their closest friends to the public at large, through mobile devices and personal computers. Facebook Inc. products include Facebook, Instagram, Messenger, WhatsApp and Oculus, each of which has different features, but serves to fulfill the company’s mission. All of Facebook revenue is substantially generated from selling advertising placement to marketers on any of the products above in addition to some third-party applications and websites …show more content…
One of the opportunities identified by Facebook, Inc. 2016 SWOT analysis, is the strong growth in the US digital display ad spending. According to industry estimates, the digital advertising market in the US is expected to grow continuously through the upcoming years with a parallel increase in Facebook share thereof. Therefore, Facebook is well positioned to benefit from the growing outlook. Moreover, Facebook has been focusing on targeted marketing by giving marketers the opportunity to create their best marketing mix to promote their products by selecting which product ads to be displayed to their audience based on gender, age, place, and interests based on the information that users chose to share. Plus, advertisers can use other products such as Facebook Exchange (or FBX) and Custom Audiences to more precisely target their desired audience by using cookie-based targeting through demand-side platforms (or DSPs) to reach their audience on Facebook with more timely and relevant messages (Nielson, 2014) e.g., customer may be surfing the internet for Christmas shopping and when logging in Facebook, they find ads about the same stores they were surfing and the same exact products they