2. Liquidity and Capital Structure
2.1. SWOT Analysis Strengths
Cyclermate has a long establishment time and reputation in producing traditional bike. The company has asset of a large piece of land worth £ 208,000 (included £ 48,000 of factory and £ 160,000 of unused land).
Cyclermate has very few current assets and more non-current asset. This reduces the liquidity of money. There is a great liability that is in the form of bank overdrafts. Costs are rising while price per unit decrease to encourage customers resulting in reduce in revenue.
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