Beowuff is an all-natural pet food that will be hitting markets soon. Ensuring the proper target market is focused on will enable great success to occur with this product. Beowuff is the up and coming high end pet food that will keep even the healthiest of pet owners happy by knowing their pet is getting the best possible nutrition in every meal. When we look at a Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix, we can quickly determine what Beowuff has going for it or against it as a new product. Some of the products strengths is that it is an all natural product and is available for both cats and dogs. A third strength is that our potential pet owner is health conscious. In terms of weaknesses, this is a new product which
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At Beowuff, with our new all natural pet food line, this is exactly what we intend to ensure. Since our pricing is slightly higher than our competitors, we are targeting middle- to upper-class pet owners to buy our product. Since we are targeting middle- to upper-class pet owners we would place our focus on metropolitan areas which would enable us to reach a larger spectrum of pet owners. This would also enable us to focus on pet-owners who are already well established and over the age of twenty-five. These individuals may be home owners or live in pet-friendly rentals and would want nothing but the best for their pet. Which is why at Beowuff, we want to ensure that the perception our consumers get is a positive one that will leave their pooches tail wagging or their cat meowing for more of Beowuff’s products (Armstrong & Kotler, 2015, pp. 144-145). These individuals may also be health conscious themselves and may want to purchase foods that best match their individual personalities, and what better than an all-natural pet food (Armstrong & Kotler, 2015, pp. …show more content…
Creating a partnership with a rival company that makes a similar product would not be in Beowuffs best interest, because it could appear that we have no ability to create our own pet food brand. It could also appear that the rival company simply wanted to create a new pet food line themselves and creae a confusion when it came to the products. Price a second concern, because Beowuff is priced higher than our competitors this could create an issue and potentially create a promotion of the competitions products, rather than Beowuff’s products. Our product is also in the same area of the store as our competition and if they are next to each other, our competition is well-known and that could draw consumers to them. However, if this strategy were utilized by changing the way promotion was done to where it appeared as though our competition approved of our product, it could create better sales as a result. This could enable a partnership marketing strategy to become successful, it would just come down to how our product were promoted to
At Beowuff, with our new all natural pet food line, this is exactly what we intend to ensure. Since our pricing is slightly higher than our competitors, we are targeting middle- to upper-class pet owners to buy our product. Since we are targeting middle- to upper-class pet owners we would place our focus on metropolitan areas which would enable us to reach a larger spectrum of pet owners. This would also enable us to focus on pet-owners who are already well established and over the age of twenty-five. These individuals may be home owners or live in pet-friendly rentals and would want nothing but the best for their pet. Which is why at Beowuff, we want to ensure that the perception our consumers get is a positive one that will leave their pooches tail wagging or their cat meowing for more of Beowuff’s products (Armstrong & Kotler, 2015, pp. 144-145). These individuals may also be health conscious themselves and may want to purchase foods that best match their individual personalities, and what better than an all-natural pet food (Armstrong & Kotler, 2015, pp. …show more content…
Creating a partnership with a rival company that makes a similar product would not be in Beowuffs best interest, because it could appear that we have no ability to create our own pet food brand. It could also appear that the rival company simply wanted to create a new pet food line themselves and creae a confusion when it came to the products. Price a second concern, because Beowuff is priced higher than our competitors this could create an issue and potentially create a promotion of the competitions products, rather than Beowuff’s products. Our product is also in the same area of the store as our competition and if they are next to each other, our competition is well-known and that could draw consumers to them. However, if this strategy were utilized by changing the way promotion was done to where it appeared as though our competition approved of our product, it could create better sales as a result. This could enable a partnership marketing strategy to become successful, it would just come down to how our product were promoted to