SWOT Analysis Of Bank Of Punjab

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ce coverage on maintaining minimum monthly balance of Rs 100,000.
Salient Features :
There is no minimum balance limit for the account.
Students up to age of 30 are allowed to open account in this scheme.
Bank will provide free of cost insurance to student amounting RS 20,000 per month for 24 months in case of natural death and permanent total disability of parents and guardian (one person whose name has been reported ) .
In case of accident ,the amount will be doubled for 24 months. BOP Assan Current Account :
Bank of Punjab introduced a simplified account “BOP Asaan Current Account” .Opening a account is not easy task nowadays. A long list of formalities is required to open a bank account .This is a account for low risk common people
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In the light of these situations we can make an analysis, SWOT analysis is overall evaluation of an organization’s strength, weakness, opportunity that effects the organizational performance. With the help of SWOT analysis keeping the organization mission in context ,manager focus on the internal strength and competencies and asses the weakness and threats for organization.
Strengths :
The Punjab government is supporting to “Bank of Punjab” which builds trust of client on bank.
Bank has different reward policies to motivate the employee.
The bank of Punjab has a large network of branches ,there are 454 branches all over the Pakistan.
Bank has given 24 hours ATM facility for their customers.
The Bank of Punjab provides the online Banking facility to its customer.
To train its employees the Bank of Punjab have training center there are different training sessions are held for new and old employees.
Weaknesses :
Most of the branches of Bank of Punjab are in province punjab so other banks have competitive edge.
As bank of punjab has extensive branches within the punjab province, it is difficult to manage large number of branches ,further it increases the cost
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Political factor more influenced in the Bank of Punjab.
Increasing competitions in Banking sector.
Moving of key employees.

PEST Analysis of Bank of Punjab
Political Factor :
The Bank of Punjab is owned by Government of Punjab as they hols most of its shares .This is a surety factor for investor/depositors available around the bank.But unfortunately, the branch is not given complete product line as it is still passing through inauguration stages.Politically, the bank of khyber holds most of the market here in khayber Pakhtunkhwa because it is owned by the local market .

Economical Factor :
In banking perspective I would analyze the economical aspect of the branch in terms of deposits and business made by it.Considering its deposits, number of accounts, market share, and it is performing good .As compared to other branches of the Bank Of Punjab in the reign , it has got up with a boom.The branch is competing in market already saturated by a number of banks operating since couple of years in the reign

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