External Assessment (Competitors’ SWOT Analysis)
Jarir has two main competitors in the market, first one is Al-Obikan bookstore and second one is Extra Company. In this part we are going to show the SWOT Analysis for each one of them.
SWOT Analysis For Al-Obikan Bookstore:
Strength:
• Location – Alobikan has many stores to make it convenient and accessible
• Books- the availability of the books in al-Obikan is like no other bookstore in the market, because they not only sell book but they also established a lot of books.
• Strong name and existing in the local market, cause they have a lot of contract with universities in Saudi Arabia.
Weaknesses:
• Website: Alobikan website is offering no help for the customers.
• Lake in development, …show more content…
Threats:
• Alternative book ordering resources: Amazon, epay, etc. could threat the profit the company make
• Strong competition in the local market from foreign or local competitors.
SWOT analysis for Extra:
Strength:
• They provide the best price for the customer among their competitors.
• Strong brand name in the technological industry in Saudi Arabia.
• Strong customer service and strong relationship with their customers in the social media and other channels.
• Amazing website that provide all the information the customers need about the company and also its provide information about monthly promotions and special offers.
• Online ordering system that attract and satisfy more range of customers.
Weaknesses:
• Extra have few branches comparing it to its other competitors.
• Lake in the social responsibility programs they have, and that could be considering as weakness for the company.
Opportunity:
• They may increase the number of brands they sell, seeing that they didn’t sell all brands in their stores.
• Offer more job opportunity for Saudis, and that could be consider as social …show more content…
• Saudi Arabia has strict rules for forging companies to operate in the local market, which could count as benefit for the local competitors.
Economic
• Petroleum is an integral part of the Saudi economy; KSA is the world’s largest producer and exporter of oil. So we can say that the Saudi economy is a stable economy, and that could count as benefit for the company to operate in country with stable economy.
Social
• The literacy rate among the youth (15-24 years) in Saudi Arabia is really high, 99% in male and 97% in female, and that really good rate that shows the importance of education among the new generations, and that mean the demand for the school Supplies will
Jarir has two main competitors in the market, first one is Al-Obikan bookstore and second one is Extra Company. In this part we are going to show the SWOT Analysis for each one of them.
SWOT Analysis For Al-Obikan Bookstore:
Strength:
• Location – Alobikan has many stores to make it convenient and accessible
• Books- the availability of the books in al-Obikan is like no other bookstore in the market, because they not only sell book but they also established a lot of books.
• Strong name and existing in the local market, cause they have a lot of contract with universities in Saudi Arabia.
Weaknesses:
• Website: Alobikan website is offering no help for the customers.
• Lake in development, …show more content…
Threats:
• Alternative book ordering resources: Amazon, epay, etc. could threat the profit the company make
• Strong competition in the local market from foreign or local competitors.
SWOT analysis for Extra:
Strength:
• They provide the best price for the customer among their competitors.
• Strong brand name in the technological industry in Saudi Arabia.
• Strong customer service and strong relationship with their customers in the social media and other channels.
• Amazing website that provide all the information the customers need about the company and also its provide information about monthly promotions and special offers.
• Online ordering system that attract and satisfy more range of customers.
Weaknesses:
• Extra have few branches comparing it to its other competitors.
• Lake in the social responsibility programs they have, and that could be considering as weakness for the company.
Opportunity:
• They may increase the number of brands they sell, seeing that they didn’t sell all brands in their stores.
• Offer more job opportunity for Saudis, and that could be consider as social …show more content…
• Saudi Arabia has strict rules for forging companies to operate in the local market, which could count as benefit for the local competitors.
Economic
• Petroleum is an integral part of the Saudi economy; KSA is the world’s largest producer and exporter of oil. So we can say that the Saudi economy is a stable economy, and that could count as benefit for the company to operate in country with stable economy.
Social
• The literacy rate among the youth (15-24 years) in Saudi Arabia is really high, 99% in male and 97% in female, and that really good rate that shows the importance of education among the new generations, and that mean the demand for the school Supplies will