SWOT Analysis: Care Americas

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Register to read the introduction… In this situation, knowledge is power. Care Americas has documented an increase in the number of new cases of sexually transmitted diseases in major cities throughout Mexico and the United States (Acadiana Cares Database). Almost half of Mexican residents have no health care insurance. The residents without health care do not visit the doctor for primary care or testing. Without testing, individuals can spread sexually transmitted diseases to their partners and their partner’s partner. The uninformed persons cause a ripple effect of infected people across the North American continent and …show more content…
63). The first SWOT analysis looked at the company’s distribution and marketing of its product Unity in the United States to see if the company’s market share was strong enough to support expiation of the product to other markets. The second SWOT analysis looked at the viability of expanding their product to Mexico and the challenges the company face in an untested market. The following results in the United States market and the Mexican market convinced Care Americas that their product expansion showed the company’s strengths dwarfed their weaknesses and the opportunities overshadow most threats. The results support the company’s growth strategy that will help increase …show more content…
As the years have passed and attitudes have changed in the United States society is finding ways to treat AIDS and other once incurable diseases, which has changed societies view about testing. Education about the spread of sexually transmitted diseases and ways to prevent them has helped change societies view about testing and individuals are now open to home testing. The Mexican market differs from the United States even though it does provide opportunity in new technology, the other two different areas that provide new opportunities for Care Americas. The first is the implementation of the North American Free Trade Agreement that removed trade barriers and opened Mexican markets the United States. The second difference is the need for basic health care for the 40% of the Mexican population that fall below the poverty

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