SWOT Analysis And Swot Analysis Of Saudee Group

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Swot analysis is founded by Albert Humphrey, who led a research project at Stanford University in 1960s. SWOT often used as strategic planning process in business and also academic. This is a framework that can help an organization even individual to know self well. Each letter has the own meaning which is strength, weaknesses, opportunities and threats. Strength is positive attribute within an organization. Weakness is an internal weak point that will affect organization ability to achieve goal. It will let the organization know which area should improve. Opportunity is an external occasion for organization to develop and expand business. Lastly, threat is an external risk that beyond organization control such as politics and economics instability. …show more content…
Other than that, Saudee Group Berhad has quality assurance recognition from ISO and HACCP. It proves that the product and its operation process is recognised and give confidence to its customer. Saudee Group Berhad established a specialised halal committee that regulates all halal-related issues. They will give training to employees about halal and food safety issues. Other than that, Saudee Group Berhad will hire Muslim to handle operation areas task to ensure that the process are follow halal assurance standard. Saudee Group Berhad has wide target market and customer. Hypermarket such as Tesco, Aeon and so on and some hotel, restaurant, café and even individual are target customer for Saudee Group Berhad. Its products represented in major retail outlets throughout Malaysia. Saudee Group Berhad currently has around 600 direct customers as custom market to maintain the stability of …show more content…
Saudee Group Berhad plan to get in to Japan market as Japan is finding more Muslim partner for Olympic during year 2020. Saudee’s products will be branded and labeled under MyAngkasa’s house brand. Perusahaan Saudee is principally involved in the manufacturing and sale of processed poultry, beef products, frozen goods and bakery products. With this agreement, Saudee Group Berhad basically becomes the original equipment manufacturer (OEM) to MyAngkasa for nine food

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