- Low-cost structure. This is the greatest strength of the company which works in very agile and flexible manner. Capabilities of a lean organization like TruPhysics should be used to achieve a competitive advantage.
- Brand Recognition. Recently, TruPhysics is being labeled as the hottest startup in Germany, which is leading in many start-up associations across the nation and in Europe. Distinctions Company frequently receive, their brand value is gradually increasing to the greater asset.
Weaknesses
- User experience. There is a scope for the improvement in the user interface of tools like RunSafe from the company which has the core objective to enhance the overall time taken for acquiring safety certifications.
- The Less diversified …show more content…
Threats
- Dilution of a brand. TruPhysics GmbH, being a Startup company, face lot of challenges, and frequently tagged as novice player in the market. The company should attempt to guard itself against negative publicity for having demerits of being a startup.
- Loosing cost leadership. Being new in the market, a company has to put some selling margins also to gain profits from its provided service. If bigger players in same technology enter with their respective products, they can offer services with low margins and hence, low prices.
Strategic Implications
To guarantee that the strategic assessment of SWOT analysis of TruPhysics taken into account, we apply the framework for SWOT matrix. The recommended method is reviewed to perceive that how well it satisfies the requests and requirements set forth in the matrix. Since not all quadrants are similarly significant to TruPhysics as a current scenario, but we will make a prioritized list to guarantee that most prominent and critical issues are being addressed. Table: SWOT analysis
Strengths
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It is mostly used whenever the organization is in a bad position or going through a financial crisis. TruPhysics management has planned this quadrant well in advance as a fallback solution for worst case scenarios. They have invested their resources into various projects in industrial market for example, providing scalable solutions in Virtual reality (VR) for planning whole plants and robot movements in simulated environment, providing pick and place solutions for logistics in warehouses, and making solutions for automated palletizing using robots that are supposed to pack and place paper stacks in