There are three main competitors in the industry: Amway, Avon Products, and Proctor and Gamble. The competition of these three industries are based on factors, such as size of company, location, member service, and quality of merchandise and selection. Amway International is one of the world's largest direct-sales businesses and having more than 3 million independent agents selling its catalog of more than 450 products in more than 100 countries. This company has served more than 71 million households since its beginning. Operations outside of the US generate about 80% of sales; these sales are mainly in Asia. Amway recorded approximately 8.8 billion in direct selling in 2016. Amway operates with a multi-level and direct selling marketing strategy where the customers becomes the brand ambassadors for the company while referring products to new customer.
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One of the strengths of Amway is that it has a strong global presence. One of the strengths of Amway is that it has string global presence. Amway is currently available in over 80 countries and while having around 3 million agents. Amway also appeal to a wide range of people making it having many loyal customers. Amway’s product range is also vast, containing about 115 different products in 5 different sectors. Also, Amway have a long list of awards and accolades, such as the LEED gold
One of the strengths of Amway is that it has a strong global presence. One of the strengths of Amway is that it has string global presence. Amway is currently available in over 80 countries and while having around 3 million agents. Amway also appeal to a wide range of people making it having many loyal customers. Amway’s product range is also vast, containing about 115 different products in 5 different sectors. Also, Amway have a long list of awards and accolades, such as the LEED gold