SUBAV: Case Study: Fuji Heavy Industry In Japan

Improved Essays
I. About SUBARU
The three largest automobile manufacturers in Japan are Toyota, Nissan and Honda. SUBARU (http://www.subaru-global.com/) is the medium-sized car manufacturer in Japan. Certainly, SUBARU is not large in scale compared with such three major manufacturers, but in recent years, SUBARU has greatly increased the number of sales. Although SUBARU is not high in share of sales, it has greatly increased sales in the North American market in particular. In doing so, SUBARU has actively developed the marketing strategy based on customer preferences in North America. As a fact, SUBARU's flagship model Legacy has been growing in its body size year by year to meet the needs of the North American market.
Furthermore, SUBARU recently changed the company name. Although the company name was Fuji Heavy Industries with the
…show more content…
Firstly, the segmentation in such STP is people who are considering buying their own car. Among them, SUBARU has been supported by a specific segment that like to drive a car as a target. However, high safety technology has been drawing attention in recent years. Therefore, SUBARU can target a wide range of generations such as young people, family with children, retiree. As for positioning, it should be considered as beneficial to utilize the two-axis perception map. It is mentioned in the Globis MBA Marketing (2008, pp. 58-59) that the perception map is effective in confirming whether positioning decided by companies is consistent with customers' needs in reviewing such positioning. Considering the driving and safety of SUBARU cars on the two axes, the stability with the horizontally opposed engine and safety by Eyesight should be regarded as outstanding. Consequently, these two axes are the inherent features not found in mass-produced vehicles of Toyota, Nissan and

Related Documents

  • Superior Essays

    Japanese Car Culture Essay

    • 1396 Words
    • 6 Pages

    As the world becomes ever more populated reaching record-breaking statistics regarding pollution, car companies have begun finding solutions for such dire circumstances. The automobile industry has created its own pop culture with many different subcultures influenced by different societal groups. This creates a vast difference between how countries create their cars. As a whole, Asia has developed a completely different car culture than we see in the United States. Asian cars break down into two main countries that dominate the car culture: Japan and China.…

    • 1396 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The rhetor, Subaru, is known for designing reliable sedans, hatchbacks, and sport utility vehicles (SUVs), as well as their emotionally impactful commercials. They have established…

    • 947 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The distribution of automobiles within the United States depended based on specific events that were occurring at that time. Between the years of 1978 and 1982 the amount of automobiles that have been sold to Americans decreased form 12.87 million to 6.95 million.[2] Negative effects happened to the US auto industry but with the negative effect on America it became a positive result for foreign countries. Foreign vehicles began to be sold in America, which became the new thing that many Americans wanted. Purchasing more foreign vehicles over American vehicles cased Japan to be in the lead for being the world’s leading producer for automobiles during the 1980’s.[2] Today, Japan still holds the lead for being the top producer for automobiles. Within todays society the auto industry has provided and created many more jobs for Americans to obtain.…

    • 352 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Qualitative Analysis Paper

    • 1368 Words
    • 6 Pages

    The most mentioned companies were both Mercedes and BMW, both of which got five mentions out of the ten people. Both of these companies are German based companies, which agrees with the stereotype of European cars being better quality cars. When breaking up all of the car brands based on COO, there were two mentions of the U.S. based companies of Ford and Cadillac. The total of mentions for Japanese based companies were nine mentions which included Toyota, Honda, Subaru, Mazda, Nissan and the most mentioned Japanese company Lexus. The remaining nineteen mentioned companies are all made up of European based companies with Germany making up a majority of the mentions.…

    • 1368 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    1. The first inherent risk of expanding their new third berth considered at a high level in the acquisition and payment cycle. The business made significant expansion of operations can increase a breakdown risk in controls and strain controls based on the ASA 315 Appendix 1 paragraph 4. Therefore, the control risk might be considered in high level.…

    • 896 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    (never buy a subaru unless it has been engine swap) I got another car and it was a 1997 ford explorer. Thing was amazing through my first winter that I ever went thouth no problem and the thing never broke down. Then I had the drivetrain go out and mess up my 4 wheel drive…

    • 182 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Subaru Swot Analysis

    • 986 Words
    • 4 Pages

    The company that I shall be working for, theoretically, is Subaru – Subaru is a renown Japanese car manufacturer whose emphasizes on creating cars prepared for any road condition. In Western markets, the Subaru brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company's signature drive train engine, all-wheel/rough-road capabilities or affordable sports car markets. Which means that the pistons and the cylinders in the engine fire left to right instead of up and down or at an angle to create a more balanced. Subaru has also had an extremely successful run in the world of Rally Championships, having won over 50 individual events and Slowly Subaru has built a reputation as a durable, affordable and reliable car, a people’s car that you can’t describe any other way apart from love.…

    • 986 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There are several hours spent by designers and drafters, engineers and crafters before a vehicle ever goes into production for retail sale. Both Toyota and Honda say that much of the revenue generated by their U.S. operations stays with their U.S.-based subsidiaries and is pumped back into operations, capital improvements such as research, and development, and employment growth. One reason is that there are tremendous tax and currency exchange savings to be had doing it that way, versus sending the money back to Japan and then having to pull funding from Japan to finance U.S. operations (O’Dell, 2013). The profits generated selling automobiles that are designed and built in the United States goes in several different directions.…

    • 1516 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Juul Industry Analysis

    • 1885 Words
    • 8 Pages

    As society changes, cultural artifacts rotate and change with the opinions of the populace. In the mid-20th century, society was grasped once again by the cigarette, and the tobacco industry came back into power. This market famously expanded through use of sleek and deceptive advertisements which utilized some of the most famed people in the world at the time. Other companies took a different approach hoping to seize the market through advertising to young adults, the most famed of this was the Camel cigarette campaign utilizing a cartoon, Joe Camel (Stuart E. 5). As the century progressed, scientific studies continued to discourage the use of a cigarette, hence tobacco needed a new weapon to preserve their booming market which they filled…

    • 1885 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    For a long time, America had firmly hold their leadership role in automotive production market and only shared the position with Germany and Japan after the World War 2. Despite the unstable condition of the world economy and politics, there is still room for this industry to develop but at the same time, there are issues related to the market-share, environment and new technologies that the automakers and U.S Government are facing. With the raising of Chinese economy, the U.S like other countries has to cope with many challenges. Looking at the whole pictures of car manufacturers, there are “big boys” originally born in America – General Motors, Ford, Chrysler but now, as we can see, freedom in international trade has wide opened the domestic market to foreign carmakers to come in, and those three companies have to share with new players. We see Honda,…

    • 696 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Conroy's Acura Case Study

    • 2631 Words
    • 11 Pages

    Conroy’s Acura purchased its inventory directly from Honda’s Canadian distributor and sold the cars at a markup. Conroy’s Acura also sold pre-owned automobiles, the majority of which were obtained through trade-ins from consumers. Page 2 9B08A001 THE MARKETPLACE PY Conroy’s Acura had a number of competitors in the marketplace, the most obvious were the dozen or so other Acura dealerships within a 30-kilometre radius. Conroy’s Acura competed directly with dealerships that sold cars comparable to Acura’s offerings, such as Saab, Volkswagen and, most notably, Honda.…

    • 2631 Words
    • 11 Pages
    Great Essays
  • Superior Essays

    3. Positioning: every company make unique message to always stay in customer's minds. For instance some companies to get positioning make a brand known others make low price and improve quality to be as unique product in the market. In our research we have chosen Toyota company to make comparison between countries and understand more about marketing segmentation, positioning in that company. Company background Toyota company was founded in 1937 by Kiichiro Toyoda to create automobiles.…

    • 707 Words
    • 3 Pages
    Superior Essays
  • Improved Essays

    About the Company The Company primarily operates in the automotive segment. The company's automotive operations are further subdivided into Tata and other brand vehicles like Jaguar Land Rover which has enabled the company to enter the premium car market in developed markets such as the United Kingdom, the United States, Europe and China as well as several emerging markets such as Russia, Brazil and South Africa amongst others. Company produces wide range of products like Passenger Cars, Utility Vehicles, Light Commercial Vehicles, Medium and Heavy Commercial Vehicles. Automotive sector had an eventful fiscal 2017 due to ban on diesel cars, sale and registration of BSIII vehicles, and demonetization.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Most motor companies followed Toyotas model as they were producing quality cars with low manufacturing and production costs even so Toyota still enjoys high…

    • 1488 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    It is mainly known for its small car segment with popular model being Swift, Dzire, Alto, Zen and Ritz. It is the largest automobile manufacturer in India. Hyundai: It is the largest exporter of passenger cars in India. It has a great manufacturing plant in Chennai which has been a critical part in company’s global export strategy.…

    • 1030 Words
    • 5 Pages
    Decent Essays