Shelly Kerstanski
LED560 Leadership and Strategy
Date: October 29, 2017
Dr. Ivy Adams
Introduction Organizations have a quantity of objectives, these objectives can include increasing sales, winning the biggest share of the total market, satisfying customers, and making profit shareholders. An organization’s ability to meet these objectives is dependent on two major factors; the internal strengths of an organization for example, being able to make the right goods in a proficient way while being able to pinpoint external impacts in the business environment and on its consumers and adapt accordingly (“McCain Foods,” n.d). The external environment consists of a variety of factors outside an organizations …show more content…
The SLEPT analysis is a tool composed to help analyze the environment. When an organization is creating a SLEPT analysis, it needs to examine the critical environmental factors that affect its business (“McCain Foods,” n.d). After carrying out the analysis, organizations must take actions responding to important changes that have already been identified. SLEPT stands for, social factors, legal factors, economic factors, political factors and technological factors. Looking at the SLEPT analysis from McCain Foods’ standpoint, they have come up with strategies for each part of the analysis (“McCain Foods,” n.d). Social trends are a major key factor that affects a business, there have been many new campaigns that have been encouraging consumers to eat healthier. This in turn has caused sale decreases for McCain Food and other food producers. McCain Food has responded to these challenges in two different ways, first, being able to reduce the amounts of salt and oil throughout its potato products range and second by looking to get the message to consumers that their chips are not unhealthy (“McCain Foods,” n.d). This message being communicated through public relations campaigns and advertising shows consumers how McCain potato products have been made from simple ingredients like whole potatoes and sunflower oil (“McCain Foods,” n.d). Businesses that are responsible not only do they abide by the law, they look to for ways to creating standards that are above the minimum requirements. There are a number of legal factors that McCain Food needs to always be cognizant of; The government’s Food Standards Agency recommends that organizations put traffic light labels on food, helping consumers better understand what they are buying and to help these consumers make the right choices
LED560 Leadership and Strategy
Date: October 29, 2017
Dr. Ivy Adams
Introduction Organizations have a quantity of objectives, these objectives can include increasing sales, winning the biggest share of the total market, satisfying customers, and making profit shareholders. An organization’s ability to meet these objectives is dependent on two major factors; the internal strengths of an organization for example, being able to make the right goods in a proficient way while being able to pinpoint external impacts in the business environment and on its consumers and adapt accordingly (“McCain Foods,” n.d). The external environment consists of a variety of factors outside an organizations …show more content…
The SLEPT analysis is a tool composed to help analyze the environment. When an organization is creating a SLEPT analysis, it needs to examine the critical environmental factors that affect its business (“McCain Foods,” n.d). After carrying out the analysis, organizations must take actions responding to important changes that have already been identified. SLEPT stands for, social factors, legal factors, economic factors, political factors and technological factors. Looking at the SLEPT analysis from McCain Foods’ standpoint, they have come up with strategies for each part of the analysis (“McCain Foods,” n.d). Social trends are a major key factor that affects a business, there have been many new campaigns that have been encouraging consumers to eat healthier. This in turn has caused sale decreases for McCain Food and other food producers. McCain Food has responded to these challenges in two different ways, first, being able to reduce the amounts of salt and oil throughout its potato products range and second by looking to get the message to consumers that their chips are not unhealthy (“McCain Foods,” n.d). This message being communicated through public relations campaigns and advertising shows consumers how McCain potato products have been made from simple ingredients like whole potatoes and sunflower oil (“McCain Foods,” n.d). Businesses that are responsible not only do they abide by the law, they look to for ways to creating standards that are above the minimum requirements. There are a number of legal factors that McCain Food needs to always be cognizant of; The government’s Food Standards Agency recommends that organizations put traffic light labels on food, helping consumers better understand what they are buying and to help these consumers make the right choices