SKBS Case Study: South Asian Community

Improved Essays
C. Market Analysis
C1. Target Market: Initially, the target market for SKBS would be small businesses within the South Asian community of Greater Houston Area, with the headcount of 5-10 people. New immigrants and small business owners within this community tend to overlook the need and necessities for backing up mission critical data, providing greater business opportunities. SKBS’s target market would include, but not limited to small grocery stores, private medical practices, private law practices and non-profit organization that are involved in providing support within these communities. These organizations tend to overlook the importance of data redundancy viewing it with suspicion and waste of resources.

C2. Industry Analysis: Use

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