Capabilities:
When it comes to the capabilities of software solution it is limited to software version. The software is developed by developers who develop software as per "development requirement" and the software will not perform tasks outside the development requirement. Hence this will limit this software to restricted functions. You may upgrade the capabilities of the current software by purchasing a newer version however it will still be limited.
When it comes to SEO consultant it depends on number of factors such as experience, research, training and brightness. Also a good SEO consultant is a consultant that researches allot and tries multiple of techniques into the search engine and determine the best practice. Hence this will make SEO consultant superior to SEO software due to unlimited capabilities of the consultant from the research, training and experience. You should ask your self a question who helps in the …show more content…
I have tried many SEO packages during my initial period of SEO consultancy and it doesn't matter what you do, you cannot perform better than initial trial, and in many occasions my ranking will drop lower because of competition. One way of doing better is to try other software which may perform slightly better and again the search placement will drop due to competition. This is the stage where you need an SEO consultant to boost your search engine placement