I will now apply the S.E.T model to the behavior, which is encouraging women to get a mammogram each year. I will have Joy Hepkins, Registered Nurse, speak to our audience about how important it is for our women to get a mammogram every year. The population she will target will be women between the ages from 35 to 45 in Macomb, Illinois. The target …show more content…
Which would be by mastery experience, vicarious experience, verbal reinforcement, and reduce stress and anxiety. She would use mastery experience by explaining the process, breaking down the complex behavior into small steps for the audience to understand. Joy Hepkins would introduce Christiana Applegate to explain her experiences and how she dealt with breast cancer.
Christina Applegate would use vicarious experience. She would inform the audience about her experience with breast cancer and how she was surprised it happened to her at the age of 35. She would then explain how getting a mammogram saved her life, by having a second chance at life. Then she would bring out three cancer survivors come and explain their story to the target audience. The three ladies would be from Macomb, Illinois.
Cydney Johnson, African American, 35, will tell her story about how she is blessed that she got another chance. She has a chance to look at life differently. No one told her how important it was to get a mammogram. She will explain how scared she was in the beginning. She has three children. She did not know who would take care of them if she were to pass away. She will say how much strength she gained after it was all …show more content…
She would inform the audience about how the screenings are free of charge. The word free of charge would get our audiences attention. Free of the mammogram screenings will be offered to increase the chances for more people to get started. The screenings will only take ten minutes of their time after the presentation.
Joy will use Control Belief. Control Beliefs: Take control of this opportunity in getting a free mammogram. In some cases, mammogram are low cost in some states. If a person completes this behavior, “Control this disease, don’t let it control you.”
Joy will use Perceived Power. Perceived Power: They have the power to complete the behavior. A person must have confidence within themselves in order to gain power. If a person has confidence in themselves, this would be easy to perform the behavior. If they don’t have the confidence, it would be more difficult to complete the