Ryanair Porter's 5 Forces

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Executive Summary:
Ryanair is one of Europe’s biggest and most profitable airline. Their strategy seeks to expand offerings through low fares and continuous improvement. Ryanair has been able to get great traffic through its business model and their ability to constantly maintain focus on cost and operations. Their key strategy are Low fares, to deliver the best customer service and offer incentives to travellers from point to point flight on their short haul. They are able to cut down on their operational cost by efficiently choosing secondary routes that are less congested thereby giving them a higher rate on time departures, fewer delays, and faster turnaround time. They have been able to cut down cut by acquisition of a single aircraft
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Awards include 2005 Europe’s Leading Low cost Airline at the world travel award. They have also been nominated for 2015 Europe’s leading low – cost airline. The airline growth and profitability is not just because of their low cost strategy but also are best at punctuality of 91% flights on time, fewer complaints. Their fleets are quite new with average age of under 4 years.

History:
In 1985Ryanair was established by Ryan family with share capital of £1 and 25 staff and launched their first route on a 15 seater tiny Bandeirante aircraft but today is one of Europe’s largest and profitable airline. Ryanair’s operation strategy is based on a low cost with their airlines serving short haul point to point routes with no frills attached operations are from its 51 bases in airports all across Europe called Ryanair base. Their strategy is low fares, customer service and frequent point to point service. The low fare is to attract more demand for the service, and deliver the best customer service on short hauls to fly as many times as possible in a day. Ryanair is one of Europe’s most profitable Airline and operates more than 1,600 daily flights from 72 bases. They fly to 189 destinations from 30
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The company success is significantly dependent on the top management decision and ability to make the right choice of strategy plan. Michael O’ Leary is the chief executive officer and the key financial and operations. The success of the company also depends on the ability of all its executives to function effectively and efficiently and other members of the senior management to manage efficiently as a group and as individuals. The airline employs about 8,438 of which more than 568 people got promoted and growth continuously creates more development for staff and career progression. The board of Ryanair’s has the responsibility to lead, make strategies and direct the overall management of the group. The focus mainly on formulation of strategy and policy and control. There is clear written definition of roles. The chairman Mr. David Bonderman is the link between the board and the company for effective relationship matters. There also senior independent directors, company secretary, membership with one executive and eight non-executive directors, all directors has great skill and experience and they all bring this knowledge together to run the business and implement strategy. They hire qualified pilots and qualified equipment personnel who carry out all routine maintenance on their aircraft and provide proper training to all their personnel. They maintain their aircraft in

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