For this task I will be analysing two airline companies who have a two different approaches within strategies, with both being very successful companies for their respective customers. The airlines selected for this purpose are Ryanair and British Airways. Inevitably, people know both these brands, yet know they take different approaches when it comes to their strategy approach. For example, British Airways’ slogan is, “the world 's favourite airline”. Whereas Ryanair has the slogan, “The Low Cost Airlines”. The essay will argue why different approaches in competitive environment can be used in strategies to make them successful companies.
Companies need a strategies as it’s a means by which sets out to achieve its desired ends
A business strategy is the means by which it sets out to accomplish its preferred ends, therefore its objectives. In addition, when referred as long-term plans, this will be described as a strategy. Strategies within larger organisations have a long-term …show more content…
In relation to Airlines they may want to concentrate on the competitive strategy, rather than functional strategy when the airline industry doesn’t need to prioritise, as they are heavily regulated, therefore the focus isn’t needed but it’s said that corporate, competitive and functional strategies are interrelated. For example, if British Airways wanted to change the whole of the corporate strategies it must work with the external sources to comply with the heavily regulated industry. When BA are creating their competitive strategy which is to seek an advantage of competitiveness for their product or service, for British Airways, this could gaining more customers on their flights, yet Porter argues that competitive strategies is concerned with ‘creating and maintaining a competitive advantage in each and every area of business’ (Porter,
Companies need a strategies as it’s a means by which sets out to achieve its desired ends
A business strategy is the means by which it sets out to accomplish its preferred ends, therefore its objectives. In addition, when referred as long-term plans, this will be described as a strategy. Strategies within larger organisations have a long-term …show more content…
In relation to Airlines they may want to concentrate on the competitive strategy, rather than functional strategy when the airline industry doesn’t need to prioritise, as they are heavily regulated, therefore the focus isn’t needed but it’s said that corporate, competitive and functional strategies are interrelated. For example, if British Airways wanted to change the whole of the corporate strategies it must work with the external sources to comply with the heavily regulated industry. When BA are creating their competitive strategy which is to seek an advantage of competitiveness for their product or service, for British Airways, this could gaining more customers on their flights, yet Porter argues that competitive strategies is concerned with ‘creating and maintaining a competitive advantage in each and every area of business’ (Porter,