In the world of start-up businesses, novelty means everything. And in the case of Sweetgreen, not only are they unique, they provide healthier food and even offer a take out service. In 2007, the founders started their first location in Washington, DC, where restaurants opened and went broke on a regular basis. But co-founder Nathaniel Ru had a different approach that created interest from his customers and resulted in 40 restaurants in California and New York, with more planned in Boston and Chicago.
How does a salad shop get this kind of trade when fast food operations offer more burgers and fries than wholesome food? It's simple, Mr. Ru explained. They start by getting all their produce from local growers, instead of having it shipped from other parts of the world. Maintaining freshness, while offering the …show more content…
The kitchens are the first thing patrons see, where everything is visible from how they make their salad dressings daily, fresh produce delivered every day. With this arrangement, it allows the atmosphere of a feel good place to visit, and just happen to eat healthy food while you are there.
Sweetgreen offers a Smartphone app for placing pickup orders that 30% of their customers use, while the remainder of clients dines in. The app mimics the in-store experience with images of available choices with check boxes for ordering. Wait time is about 15 minutes from arrival to placing your order and watching its preparation takes about 2 to 3 minutes.
Nathaniel Ru enjoyed his graduation ceremony from the McDonough School of Business at Georgetown University year 2007 with a BS in Finance. Immediately afterward, he and his partners opened their first Sweetgreen with the Georgetown location. The team believes passionately in "food that fits" and is eco-friendly with locations in six states totaling 40, with more on the way each
How does a salad shop get this kind of trade when fast food operations offer more burgers and fries than wholesome food? It's simple, Mr. Ru explained. They start by getting all their produce from local growers, instead of having it shipped from other parts of the world. Maintaining freshness, while offering the …show more content…
The kitchens are the first thing patrons see, where everything is visible from how they make their salad dressings daily, fresh produce delivered every day. With this arrangement, it allows the atmosphere of a feel good place to visit, and just happen to eat healthy food while you are there.
Sweetgreen offers a Smartphone app for placing pickup orders that 30% of their customers use, while the remainder of clients dines in. The app mimics the in-store experience with images of available choices with check boxes for ordering. Wait time is about 15 minutes from arrival to placing your order and watching its preparation takes about 2 to 3 minutes.
Nathaniel Ru enjoyed his graduation ceremony from the McDonough School of Business at Georgetown University year 2007 with a BS in Finance. Immediately afterward, he and his partners opened their first Sweetgreen with the Georgetown location. The team believes passionately in "food that fits" and is eco-friendly with locations in six states totaling 40, with more on the way each