SWOT Analysis
RRMC, like many other healthcare organizations has some internal and external strengths and weaknesses. Due to the large volume of hospitals located within driving distance of Etowah County, there is a significant threat of substitutes in the market, in particularly when it comes to individuals needed emergency, as well as, non-emergency care. However, RRMC’s revamping of its Emergency and Cardiac Care departments was a significant strength because now it was able to provide state of the art care to patients. RRMC possessed another impactful strength as it was rated number 1 in the state of Alabama for cardiovascular surgery and recognized for orthopedics and stroke programs by HealthGrades.com (Richards & Slovensky, 2004). One of RRMC’s weaknesses was the inadequate interchange between the …show more content…
RRMC’s innovation programs are another strength that should be noted: First, the “Nurse First “program in which the first person an ED patient sees is the nurse and not a registration person. This has provided opportunities to improve the quality of patient care and patient satisfaction scores. Secondly, the addition of the Heartburn Treatment Center which was a questionable investment. Thirdly, the outpatient Diagnostic Center that provides patients’ with an early diagnosis and specialty care (Richards & Slovensky, 2004). Another threat for RRMC was the loss of its clinical services for OB/GYN which had the potentially gain significant revenues due to high birth rates. Threats of New Entrants are low due to nonurban location and small population size in county and a large amount of capital would be required to start a new hospital. The advertisement of incentives with MedKey memberships should be extended beyond the patient database. There were threats of Gadsden residents (estimated 25%) traveling outside the local area for non-acute specialty care areas such as cancer, diabetes, rheumatology, kidney, optometry and dentistry
RRMC, like many other healthcare organizations has some internal and external strengths and weaknesses. Due to the large volume of hospitals located within driving distance of Etowah County, there is a significant threat of substitutes in the market, in particularly when it comes to individuals needed emergency, as well as, non-emergency care. However, RRMC’s revamping of its Emergency and Cardiac Care departments was a significant strength because now it was able to provide state of the art care to patients. RRMC possessed another impactful strength as it was rated number 1 in the state of Alabama for cardiovascular surgery and recognized for orthopedics and stroke programs by HealthGrades.com (Richards & Slovensky, 2004). One of RRMC’s weaknesses was the inadequate interchange between the …show more content…
RRMC’s innovation programs are another strength that should be noted: First, the “Nurse First “program in which the first person an ED patient sees is the nurse and not a registration person. This has provided opportunities to improve the quality of patient care and patient satisfaction scores. Secondly, the addition of the Heartburn Treatment Center which was a questionable investment. Thirdly, the outpatient Diagnostic Center that provides patients’ with an early diagnosis and specialty care (Richards & Slovensky, 2004). Another threat for RRMC was the loss of its clinical services for OB/GYN which had the potentially gain significant revenues due to high birth rates. Threats of New Entrants are low due to nonurban location and small population size in county and a large amount of capital would be required to start a new hospital. The advertisement of incentives with MedKey memberships should be extended beyond the patient database. There were threats of Gadsden residents (estimated 25%) traveling outside the local area for non-acute specialty care areas such as cancer, diabetes, rheumatology, kidney, optometry and dentistry