Rozerem Case

I believe the priorities for the consumer in this case is to find relief from sleep deprivation possibly through the drug Rozerem. The consumer in this case is 35-years-old woman who has been struggling with her sleep since her husband has been away. Whereas with the industry, PSR want to persuade doctors to use and prescribe their drug. They want to point out the benefits in comparison to the competitor. When it comes to industry, minimal thought is really put on the consumer regarding evidence based health benefits. The industry is truly focused on getting that physician to move away from their gold standard or add to it, with their product. Moreover, they really care about the money as well. The options I know of and have heard of for difficulty sleeping are meditation, yoga, exercise, warm showers, muscle relaxation, diet changes, and setting a routine. …show more content…
Rozerem compared to the current standard of care is quite different. Cognitive behavioral therapy works to sort out the root of the sleep difficulty. Once that has been sorted out the individual can work on improving that issue as well as adopting a healthy sleep routine. Moreover, the individual changes the negative connotations they have attached to their bed and sleep, thus allowing an easier time sleeping. Rozerem is a drug that assist with sleep difficulty. A person is to take it 30 minutes before bed and it is supposed to work with the regular sleep and wake cycle. The major difference is that the root of the problem isn’t being addressed. Rozerem is more like a band aid, whereas cognitive behavioral therapy is getting beneath the