Strategic Analysis #2
I. Organizational Structure
Functional organizational structures are used to implement all business strategies that a firm may pursue. Each of the major business functions is managed by one upper level manger; this person could be the founder, CEO, or president. The CEO or founder has knowledge of a multifunctional nature so that they can manage each individual functional specialist. Most firms with a cost leadership strategy employ a functional organizational structure because they have few layers, simple reporting relationships, and a small corporate staff.
Royal Caribbean International employs a functional organizational structure and can be used as an excellent example of a U-form structure. The CEO, Richard Fain, …show more content…
They use product differentiation as a strategy. Product differentiation as a strategy means they attempt to gain competitive advantage by increasing the perceived value of their products and services relative to that offered by competing firms. By increasing the perceived value of their products or services, they can charge higher prices than other competitors, increasing the revenue of the corporation, and generating competitive advantages. Cruises offered by Royal Caribbean feature innovative, active pursuits and larger-than-life entertainment options on ships that are much larger. Most ships feature several pools, a giant rock-climbing wall, sports courts and its signature FlowRider surfing simulator. Entertainment options are consisting regularly of current Broadway musicals, dare devil water-diving shows and kid-friendly entertainment featuring popular animated characters from the big screen. In addition, Royal Caribbean travels to European ports. Royal Caribbean features larger and more innovate ships than …show more content…
Royal Caribbean & Carnival Cruises Product Differentiations
Royal Caribbean differentiates its products in several ways; product attributes, relationships, and via linkages with other firms.
A. Product Attributes: Cruises offered by Royal Caribbean feature innovative, active pursuits and larger-than-life entertainment options on ships that are much larger. Most ships feature several pools, a giant rock-climbing wall, sports courts and its signature FlowRider surfing simulator. Entertainment options are consisting regularly of current Broadway musicals, dare devil water-diving shows and kid-friendly entertainment featuring popular animated characters from the big screen. In addition, Royal Caribbean travels to European ports. Royal Caribbean features larger and more innovate ships than competitors.
B. Relationships: Royal Caribbean offers customized packages for port excursions, and its reputation is impeccable for luxury and first class experiences all the way. “For the 14th year running, Royal Caribbean International® has been recognized as the Best Cruise Line Overall and the Best Cruise Line in the Caribbean by Travel Weekly readers, with the new Harmony of the Seas® taking the award for Best Ship. Awarded this year by Cruise Critic for three Editors' Picks: Best for Families, Best Entertainment, and Best Suites. Our unique style of service will enhance every aspect of your cruise. No matter where you are – the pool, the dining room, the spa or your room – get
I. Organizational Structure
Functional organizational structures are used to implement all business strategies that a firm may pursue. Each of the major business functions is managed by one upper level manger; this person could be the founder, CEO, or president. The CEO or founder has knowledge of a multifunctional nature so that they can manage each individual functional specialist. Most firms with a cost leadership strategy employ a functional organizational structure because they have few layers, simple reporting relationships, and a small corporate staff.
Royal Caribbean International employs a functional organizational structure and can be used as an excellent example of a U-form structure. The CEO, Richard Fain, …show more content…
They use product differentiation as a strategy. Product differentiation as a strategy means they attempt to gain competitive advantage by increasing the perceived value of their products and services relative to that offered by competing firms. By increasing the perceived value of their products or services, they can charge higher prices than other competitors, increasing the revenue of the corporation, and generating competitive advantages. Cruises offered by Royal Caribbean feature innovative, active pursuits and larger-than-life entertainment options on ships that are much larger. Most ships feature several pools, a giant rock-climbing wall, sports courts and its signature FlowRider surfing simulator. Entertainment options are consisting regularly of current Broadway musicals, dare devil water-diving shows and kid-friendly entertainment featuring popular animated characters from the big screen. In addition, Royal Caribbean travels to European ports. Royal Caribbean features larger and more innovate ships than …show more content…
Royal Caribbean & Carnival Cruises Product Differentiations
Royal Caribbean differentiates its products in several ways; product attributes, relationships, and via linkages with other firms.
A. Product Attributes: Cruises offered by Royal Caribbean feature innovative, active pursuits and larger-than-life entertainment options on ships that are much larger. Most ships feature several pools, a giant rock-climbing wall, sports courts and its signature FlowRider surfing simulator. Entertainment options are consisting regularly of current Broadway musicals, dare devil water-diving shows and kid-friendly entertainment featuring popular animated characters from the big screen. In addition, Royal Caribbean travels to European ports. Royal Caribbean features larger and more innovate ships than competitors.
B. Relationships: Royal Caribbean offers customized packages for port excursions, and its reputation is impeccable for luxury and first class experiences all the way. “For the 14th year running, Royal Caribbean International® has been recognized as the Best Cruise Line Overall and the Best Cruise Line in the Caribbean by Travel Weekly readers, with the new Harmony of the Seas® taking the award for Best Ship. Awarded this year by Cruise Critic for three Editors' Picks: Best for Families, Best Entertainment, and Best Suites. Our unique style of service will enhance every aspect of your cruise. No matter where you are – the pool, the dining room, the spa or your room – get