Royal Caribbean Cruises is a cruise line that offers excursions to destinations all over the world including Alaska, Bahamas, Australia, Canada, Caribbean, Europe, Hawaii, and Asia (Oliver, 2016). Royal Caribbean won Travel Weekly Reader’s Choice Award for the best overall cruise line and in the Caribbean for the 13th year in a row. The world’s second largest cruise-line, behind Carnival Corporation and Carnival plc, operates approximately 40 ships with nearly 10,000 berths (Oliver, 2016). This fleet of cruise ships can accommodate approximately 105,750 passengers as of December 2014 (Co. profile).
Some key people within the company include Richard Fain, chairman and CEO, Adam Goldstein, president and COO and Lisa Lutoff-Perlo, president and …show more content…
“The Song of Norway, RCL’s first ship, started servicing voyagers in 1970” (Marketline Company Profile, 2016). The Song of Norway was the first passenger ship built “specifically for warm weather cruising rather than point-to-point transport” (Marketline, 2016). This began sailing for pleasure instead of sailing for necessity. The Nordic Prince and Sun Viking started transporting passengers in 1971 and 1972, soon after Song of Norway was introduced. After designing a newer brand of cruise ships which lent themselves to a more serene, vacation-like experience, which also had the ability to hold up to 1,413 passengers per ship, RCL began to incorporate fitness programs and classes into the schedule of at-sea activities in 1984. RCL became a public company in 1993 and also began to take part in the New York Stock Exchange (Marketline, 2016). RCL went through a merger with Celebrity Cruise Lines in 1997 for $1.3 billion in “cash, stock, and assume a debt to strengthen the cruise business in North America and to expand into Europe” (Bibby, 1997). Royal Celebrity Tours was debuted in 2001, and gave passengers the option of automated booking for cruises in 2002. With the expansion of ports around the world offering new destinations and new ships being continuously manufactured, RCL introduced a 29,000-ton ocean-liner that would be the “first oceangoing education program developed specifically for an …show more content…
The purpose of this company is to offer affordable vacations and to provide cruise services to people around the world. At the World Travel and Tourism Council Global Summit in April 2016, Chairman and CEO of Royal Caribbean, Richard Fain, presented alongside of the U.S. Travel Association to “court the presidential candidates and make sure they understand the size and scope of the travel industry” (Peltier, 2016). Just this year, Pullmantur reinforced and solidified its commitment to develop a permanent operation out of the port in Colon during the 2017 season (The Bulletin Panama, 2016). This reinforces the company’s vision by increasing stock opportunities, creating more job opportunities for people within the company as well as people in Colon, and offering new destinations for vacationers. “With a high rate of name recognition as well as having the clear lead in cruising experience, it is important for Royal Caribbean to maintain its image and uphold its vision and values” (Mintel Reports,
Some key people within the company include Richard Fain, chairman and CEO, Adam Goldstein, president and COO and Lisa Lutoff-Perlo, president and …show more content…
“The Song of Norway, RCL’s first ship, started servicing voyagers in 1970” (Marketline Company Profile, 2016). The Song of Norway was the first passenger ship built “specifically for warm weather cruising rather than point-to-point transport” (Marketline, 2016). This began sailing for pleasure instead of sailing for necessity. The Nordic Prince and Sun Viking started transporting passengers in 1971 and 1972, soon after Song of Norway was introduced. After designing a newer brand of cruise ships which lent themselves to a more serene, vacation-like experience, which also had the ability to hold up to 1,413 passengers per ship, RCL began to incorporate fitness programs and classes into the schedule of at-sea activities in 1984. RCL became a public company in 1993 and also began to take part in the New York Stock Exchange (Marketline, 2016). RCL went through a merger with Celebrity Cruise Lines in 1997 for $1.3 billion in “cash, stock, and assume a debt to strengthen the cruise business in North America and to expand into Europe” (Bibby, 1997). Royal Celebrity Tours was debuted in 2001, and gave passengers the option of automated booking for cruises in 2002. With the expansion of ports around the world offering new destinations and new ships being continuously manufactured, RCL introduced a 29,000-ton ocean-liner that would be the “first oceangoing education program developed specifically for an …show more content…
The purpose of this company is to offer affordable vacations and to provide cruise services to people around the world. At the World Travel and Tourism Council Global Summit in April 2016, Chairman and CEO of Royal Caribbean, Richard Fain, presented alongside of the U.S. Travel Association to “court the presidential candidates and make sure they understand the size and scope of the travel industry” (Peltier, 2016). Just this year, Pullmantur reinforced and solidified its commitment to develop a permanent operation out of the port in Colon during the 2017 season (The Bulletin Panama, 2016). This reinforces the company’s vision by increasing stock opportunities, creating more job opportunities for people within the company as well as people in Colon, and offering new destinations for vacationers. “With a high rate of name recognition as well as having the clear lead in cruising experience, it is important for Royal Caribbean to maintain its image and uphold its vision and values” (Mintel Reports,