Royal Caribbean Cruises, Ltd: Hbr Case Study Essay
1. Using the Information Systems Triangle as a framework, evaluate the alignment of RCCL's business strategy, organizational strategy, and information systems strategy before Tom Murphy became CIO and then after Tom Murphy took over as CIO (up to 9/11/2001).
Prior to Tom Murphy's tenure as CIO, Royal Caribbean Cruises Line's (RCCL's) business strategies were not fully aligned with the organizational and IT strategies. Tom Murphy was instrumental in bringing these together.
A threefold business strategy was in place. It consisted of 1) design better cruise experiences, 2) reduce costs and 3) grow revenues. It improved guest experiences through luxurious ships with rock-climbing walls and …show more content…
With Tom's help, Royal Caribbean had aligned their business, organizational and IT strategies. They focused on their key business objectives, leveraged an experienced staff and used IT as a competitive advantage. Then the 9/11/2001 attack occurred
2. Do you agree with the 9/11/2001 downsizing?
After 9/11/2001, with the travel industry reeling under 50% booking declines, Royal Caribbean took quick, dramatic cost-cutting actions and adjusted its strategies accordingly. These actions were