Rodney McLemore
Professor C. French
English 300 Ad Essay
21 April 2018
Get on the Road with AAA.com to having Fun in the Sun with Royal Caribbean Life is just one long trip so, why not take some time off to experience the sights and sounds along the way. Now you can, Royal Carribean and AAA.com have teamed up to give some lucky person a chance to win a luxurious, all-expenses-paid, Caribbean dream vacation by entering their new sweepstakes. The Royal Caribbean/AAA.com Ad uses a form of Ad populum appeal, to lure new potential customers to the AAA.com website. By offering to provide the winner of the sweepstakes with a 7-night Caribbean cruise vacation on board a luxurious Royal Caribbean cruise ship with an ocean view cabin. The prize includes round-trip airfare for two plus a one-night hotel accommodation.
Royal Caribbean Cruises Ltd (RCCL), was founded in 1997, as an American-Norwegian cruise ship company. RCCL is the 2nd largest cruise line in the world, with its headquarters in Miami Florida. RCCL currently holds controlling interest to approximately one- quarter of the global cruise line industry. RCCL has 58,000 …show more content…
The current data now shows that travel cruisers now fall into a much broader age range which covers a wider spectrum of ages ranging from 30-39, 50-59, 60-74 and above. The same is also true about their income levels, in which one third fall into the $100,000-$200,000 range. While 28% fell into the $60,000-$70,000 range with an average income of $114,000. The older retired travel cruiser only accounted for 21% of the total customer demographic. While college-age travelers composed 69% of the cruiser demographic. Another interesting fact, was 84% of cruisers were married and only 16% of cruisers were single. (2014, North American Cruise Market Profile Report, Papathanassis,
Professor C. French
English 300 Ad Essay
21 April 2018
Get on the Road with AAA.com to having Fun in the Sun with Royal Caribbean Life is just one long trip so, why not take some time off to experience the sights and sounds along the way. Now you can, Royal Carribean and AAA.com have teamed up to give some lucky person a chance to win a luxurious, all-expenses-paid, Caribbean dream vacation by entering their new sweepstakes. The Royal Caribbean/AAA.com Ad uses a form of Ad populum appeal, to lure new potential customers to the AAA.com website. By offering to provide the winner of the sweepstakes with a 7-night Caribbean cruise vacation on board a luxurious Royal Caribbean cruise ship with an ocean view cabin. The prize includes round-trip airfare for two plus a one-night hotel accommodation.
Royal Caribbean Cruises Ltd (RCCL), was founded in 1997, as an American-Norwegian cruise ship company. RCCL is the 2nd largest cruise line in the world, with its headquarters in Miami Florida. RCCL currently holds controlling interest to approximately one- quarter of the global cruise line industry. RCCL has 58,000 …show more content…
The current data now shows that travel cruisers now fall into a much broader age range which covers a wider spectrum of ages ranging from 30-39, 50-59, 60-74 and above. The same is also true about their income levels, in which one third fall into the $100,000-$200,000 range. While 28% fell into the $60,000-$70,000 range with an average income of $114,000. The older retired travel cruiser only accounted for 21% of the total customer demographic. While college-age travelers composed 69% of the cruiser demographic. Another interesting fact, was 84% of cruisers were married and only 16% of cruisers were single. (2014, North American Cruise Market Profile Report, Papathanassis,