Royal Brothers Case Study

Improved Essays
As the world is moving to a 'sharing economy', where a dominant part of the populace is depending on taxi aggregators, for example, Ola and Uber to drive to work, more individuals are currently quitting acquiring their own particular vehicles. Purchasers dependably have the alternative to lease vehicles for outstation trips. Zoomcar is the most conspicuous player in the auto rental space and had as of late raised a $25 million arrangement C round, drove by Ford Motor Company. Coming to two-wheelers, there are players like Broadbean Capital-backed Wheelstreet, Wickedride, SelfDrive.in, Rentongo and Dryve. In India, just the market for rental of furniture is seen at around $800-850 million. Rentals of bikes is a $300 million market, which adds …show more content…
The core idea is to build a technology-driven 'Bike Rental' start-up suiting to the needs of travellers, commuters, explorers and riders across the globe. Bangalore - based Royal Brothers is South India's first registered bike rental company. Royal brothers are India's largest bike rentals from 2016 onwards and are committed to being the best in the segment. RB enables clients in 33 cities across 15 states in India and 3 cities in Thailand with quality vehicles and customer support. A team of 67+ employees, 13+ Franchise and 21+ associates across pan Asia promises to serve with equal zeal, enthusiasm and passion to all the clients irrespective of the day and time. The journey from five motorcycles to the current range of 1,500+ scooters, bikes and superbikes is a result of our effort to transform an unorganized sector to an organized industry helping customers choose the right bike for the right …show more content…
During weekends (Friday, Saturday, Sunday) they charge a premium on their fleet. So far they have observed that there is close to 40% occupancy rate during weekdays (Monday to Thursday) and 90-95% occupancy rate during weekends. The founding city i.e Bangalore presently owns close to 185 two-wheelers that are available for rent. The average billing amount per booking is INR 1213.7 and the average number of bookings done is 403/week. What would be your solution to reach an occupancy rate of 70-80% during

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