Kate Rosenthal's Theory Of Sustainability

800 Words 4 Pages
Sustainability is a seemingly laughable goal - it tells us we need to live within our means, whether economic, ecological, or political - but it 's insufficient for uncertain times. How can we live within our means when those very means can change, swiftly and unexpectedly, beneath us? – Jamais Cascio (BrainyQuote). One person has been trying to answer Cascio’s question about sustainability, however, before we go further, what is sustainability? According to Dictonary.com, sustainability is the ability to be sustained, supported, upheld, or confirmed. When talking about environmentalism, sustainability is the quality of not being harmful to the environment or depleting natural resources and thereby, supporting long-term ecological balance. Kate Rosenthal finds Cascio’s answer within environmentalism and by asking another question, how can we use what we learned about sustainability in our everyday lives? What does sustainability mean for company’s who want to be successful in the twenty-first century? Rosenthal answers her questions simply with: it means going green, and this is exactly what Kate Rosenthal did for her company.
Rosenthal is a mother, CEO, and an extrordinary person. In 2006, She became the CEO of Stubby Pencil Studio: for naturally creative kids, with an emphasis on naturalism. Rosenthal realized there weren 't sustainable,
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Rosenthal is doing exactly what Cascio said, so Rosenthal doesn’t need to worry about pushing the “green envelope” or updating their website. Rosenthal is truly an inspiration, and, all in all, this is a great example of how one person can strongly affect our planet by creating a sustainable product, and how a small idea can start an environmental movement. Sustainability, ensuring the future of life on Earth, is an infinite game, the endless expression of generosity on behalf of all - Paul Hawken

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