Rosenstock, Hochbaum, And Mahayag: The Health Belief Model

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The Health Belief Model developed by social psychologists Rosenstock, Hochbaum, and Kegels is a psychological model that attempts explain and predict health behavior. The core assumptions and statement of the Health Belief Model is based on the understanding that a person will take a health-related action perceived threat and net benefits. (Twente, 2012) The Model was also used on studying compliance with antihypertensive medication and lifestyle modification. (Joho., 2012)

The Health Belief Model was also use in other studies like smoking (Winberger, Green, & Mandin, 1981); contraceptive practices (Fisher, 1978); tuberculosis (Houchbaum, 1958); dietary behavior (Becker, Haefner, & Maiman, 1977) and exercises and physical activities (O' Connel, Price, Roberts, Jurs, & McKinley, 1985)

The Health Belief Model consist of four constructs representing the perceived threat and net benefits which were supposed to account for peoples “ readiness to act” which are perceived susceptibility, perceived severity, perceived benefits, and perceived barriers. The “Cues to action” concept was added to activate that readiness and stimulate evident behavior. Self –efficacy or one's
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Participants will be selected from the ten (10) registered health facilities in the Municipality of Mahayag based on the National Health Facility Registry of the Department of Health (NHFR-DOH.PH, 2015). These are as follows: MAHAYAG RURAL HEALTH UNIT in Poblacion (Upper Mahayag), MAHAYAG MUNICIPAL HOSPITAL in San Vicente, SAN ISIDRO BARANGAY HEALTH STATION, TUMAPIC BARANGAY HEALTH STATION, SAN JOSE BARANGAY HEALTH STATION, LOWER SALUG DAKU BARANGAY HEALTH STATION, BONIAO BARANGAY HEALTH STATION, UPPER SANTO NIÑO BARANGAY HEALTH STATION, PANAGAAN BARANGAY HEALTH STATION and LOWER MAHAYAG (LOURMAH) BARANGAY HEALTH STATION. (NHFR-DOH.PH,

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